Senior Marketing Manager

Lipton Media; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Lipton Media in Greater London seeks a Senior Marketing Manager to lead international marketing plans across online and offline channels. You will own demand generation, drive leads through the sales funnel, and coordinate with the Marketing Director, Managing Director and Sales to maximize attendance and revenue for events.

The role offers scope to manage junior team members and requires delivering campaigns on time with a focus on ROI and effective budget management.

Qualifications

• Commercial mindset with proven ability to drive leads and measure ROI.
• Experience in digital marketing including SEO, SEM and social media.
• Creative problem solver with strong attention to detail and analytical thinking.
• Able to work independently under tight deadlines and manage pressure.
• Self-driven, results-oriented, with a positive outlook and leadership potential.

Responsibilities

• Formulating targeted attendee marketing strategies to drive registration and attendance.
• Collaborate with Sales, Marketing Director and delegates to align campaigns.
• Develop partnerships with associations and publications to extend reach.
• Utilise online marketing tactics including social media, SEO and PPC.
• Create promotional copy and collateral for internal and client use.
• Meet targets for revenue, registrations and lead generation within budget.

Skills

Lead generation

ROI focus

Digital marketing

SEO

SEM

Social media

Creative problem solving

Detail oriented

Independent work

Deadline-driven

Team leadership

Job description

As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry. There is also scope to manage junior members of the team.

Responsibilities

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg’s and to drive attendance to the show


• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.


• Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.


• Utilising a full range of online marketing tactics, including social media, SEO and PPC


• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.


• Preparing all promotional copy and collateral for internal and client use


• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Qualifications

• 4+ years event marketing experience preferred, ideally gained within exhibitions

Required Skills

• Commercial mindset – Experience in driving leads and footfall with a focus on conversion and ROI


• Experience with digital marketing (SEO & SEM, social media etc.)


• Is a creative problem solver, detail focused and analytically inclined.


• Ability to work independently under tight deadlines


• Self-driven, results-oriented, with a positive outlook

Preferred Skills

• Experience in managing junior team members

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.