Senior Marketing Manager

TN United Kingdom; Bedford; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player seeks a dynamic Senior Marketing Manager to lead innovative marketing initiatives. This role involves developing cross-channel campaigns, enhancing customer acquisition, and driving brand growth. The ideal candidate will possess strong leadership skills, a growth mindset, and expertise in digital marketing. Join a forward-thinking team dedicated to achieving ambitious goals and making a significant impact in the automotive sector. With a collaborative culture and exciting growth plans, this opportunity promises to be rewarding and fulfilling.

Benefits

25 days holiday plus bank holidays

Paid volunteer day

Healthcare Cash Plan

Recognition Hub

Contributory pension scheme

Discounted company shares

Cycle to Work Scheme

Life Assurance

Exclusive Discounts

Goal Support tools

Qualifications

• Experienced commercial marketer with a growth mindset.
• Strong copywriting skills and collaborative leadership style.
• Proficient in executing integrated marketing campaigns.

Responsibilities

• Lead a team in developing cross-channel marketing campaigns.
• Manage and execute the marketing plan to increase leads.
• Measure and report on the success of promotional campaigns.

Skills

Digital Marketing

Copywriting

CRM Platforms

Project Management

Data Analysis

Communication

Leadership

Brand Management

Education

Marketing/Business Degree

CIM Qualification

Tools

Salesforce Marketing Cloud

Excel

PowerPoint

Website CMS

HTML Coding

Job description

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Copart is the global leader in online vehicle remarketing and recycling, working in partnership with many of the world's leading insurance companies, finance, banks, automotive dealers, fleet, and rental car companies.

We are looking to recruit a collaborative and ROI-focused Senior Marketing Manager to join our marketing team, based in Wootton, Bedfordshire.

The successful candidate will be responsible for implementing Copart's ambitious marketing and external communications strategy. Reporting into the Head of Marketing, this role will work closely with our Sales Teams to support the retention and acquisition of new customers.

We are looking for a talented Marketing leader who has the ability and attention to detail to manage and drive multi-dimensional initiatives, the proactive curiosity to bring clarity and solutions to projects and is highly organised to promote efficient and collaborative ways of working in the team.

At Copart we have seen large scale growth since we entered the UK market in 2007 and have exciting plans to continue to grow in both the UK and Europe, and we are looking for the right candidate to help deliver this success and grow with us.

Responsibilities Include:

• Leading a team of marketers in developing cross-channel campaigns for the Copart family of brands (including Cash For Cars, U-Pull-It, and more) that drive cut-through in the market through clear positioning, engaging propositions and unique selling points that are highly relevant to our core audience; whilst ensuring that all marketing communications, both offline and online, reflect our market leading position in the industry.
• Developing, managing, and executing the Copart marketing plan in line with our long-term strategy and growth targets, to increase leads and revenue for our Sales Teams.
• Designing attractive and effective multi-channel marketing initiatives, campaigns, and promotions, to drive new customer acquisition and retain existing customers.
• Developing content, communicating to external customers (Salesforce Marketing Cloud, etc) and building constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.
• Measuring and reporting on the success of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.
• Owning the Portfolio & Campaign strategy from execution through to measurement, best practice content creation and amplification.
• Driving promotion and leads generation of new product launches to support business growth.
• Implementing Copart's brand, PR and external communications strategy for both existing and prospective customers.
• Designing and producing effective marketing and sales collateral, to support new business activities.
• Conducting ROI analysis on all marketing activity and adjusting strategy accordingly.
• Working collaboratively across the organisation and promoting a one team culture.

What we need from you:

• An experienced commercial marketer with a growth mindset and expertise in digital marketing
• Strong and creative copywriting skills
• A highly constructive and collaborative leadership style and a team player
• Very organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional projects and initiatives to meet deadlines
• A confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies, and internal stakeholders
• Proficient in executing integrated promotional, direct marketing, and advertising campaigns
• Able to manage a demanding schedule and deliver multiple marketing projects to deadline
• Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud
• Experience of demand creation and contact acquisition campaigns
• A good understanding and experience in digital media and brand management
• Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management
• A Marketing/Business degree, qualification or CIM
• Experience of the automotive sector is desirable but not essential
• Experience of website CMS systems
• HTML coding experience

What You'll Get in Return

• 25 days holiday plus bank holidays and an additional day per year to use for something special.
• A paid volunteer day for a charity of your choice.
• Health & Wellness: Healthcare Cash Plan, allowing you to claim cash back on a range of healthcare products and services including dental, optical, chiropody, and specialist consultations, tests, and scans and Virtual GP access.
• Appreciating You & Others: Celebrate special moments with access to our Recognition Hub and E-card collection.
• Your Future: Join our contributory workplace pension scheme for financial security.
• Investment: Purchase shares in our global company at a discounted rate.
• Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
• Life Assurance: Enjoy peace of mind with our life insurance coverage.
• Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.
• Goal Support: Use tools like Mortgage Advice, Life Coaching, and our Money Hub to achieve your goals.

Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications.