Senior Marketing Lead - Veterinary Clinical Services Research

Royal Veterinary College; Potters Bar; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Generous annual leave

Hybrid working opportunities

Cycle to Work scheme

On-site fitness facilities

Learning and professional development

Employee wellbeing support

Job summary

Royal Veterinary College in Potters Bar, UK, seeks a Senior Marketing Executive to shape the marketing for Clinical Services and Research. You will collaborate with the Head of Marketing and Communications to develop and deliver integrated campaigns across digital, print, email and social channels.

The role promotes referral hospitals, clinics, labs and research activities, with hybrid working options and a strong focus on data-driven improvement and collaboration with clinicians and researchers.

Qualifications

• Experience delivering multi-channel marketing campaigns.
• Strong digital marketing skills including website content management.
• Excellent copywriting and communication abilities.
• Experience using data to drive improvements.
• Ability to build relationships with clinicians, researchers and leaders.

Responsibilities

• Develop, deliver and evaluate integrated marketing activity across Clinical Services and Research.
• Promote the RVC's referral hospitals, first-origin practices, diagnostic laboratories and research activities.
• Lead marketing for Research Excellence Framework (REF) communications.
• Manage website content, SEO and email marketing campaigns.
• Lead marketing for client events, CPD, London Vet Show and exhibitions.
• Produce insight-led reports using website, CRM and campaign analytics.
• Build strong relationships with clinicians, researchers and senior stakeholders.
• Oversee creative projects including photography, video and marketing collateral.

Skills

Campaign planning

Digital marketing

Copywriting

Analytics

Stakeholder management

Project management

Tools

CRM

CMS

SEO tools

Job description

Royal Veterinary College in Potters Bar, UK, seeks a Senior Marketing Executive to shape the marketing for Clinical Services and Research. You will collaborate with the Head of Marketing and Communications to develop and deliver integrated campaigns across digital, print, email and social channels.

The role promotes referral hospitals, clinics, labs and research activities, with hybrid working options and a strong focus on data-driven improvement and collaboration with clinicians and researchers.