Marketing Executive - Clinical Services and Research

Royal Veterinary College; North Mymms; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Generous annual leave

Competitive pension

Hybrid working opportunities

Cycle to work scheme

On-site fitness facilities

Learning and development

Employee wellbeing support

Job summary

Royal Veterinary College in Hertfordshire is seeking an experienced Senior Marketing Executive to develop, deliver and evaluate integrated marketing and communications activity across Clinical Services and Research.

You will lead campaigns across digital, print, email and social media, promote REF communications, manage website content and optimise SEO, and build relationships with clinicians and researchers.

Qualifications

• Experience delivering integrated marketing campaigns across digital, print, email and social media.
• Experience promoting clinical services and research activities.
• Ability to evaluate activity using metrics and reports.
• Strong collaboration with clinicians, researchers and senior stakeholders.

Responsibilities

• Develop, deliver and evaluate integrated marketing and communications activity across Clinical Services and Research.
• Lead marketing campaigns across digital, print, email and social media.
• Promote the RVC's referral hospitals, first-opinion practices, diagnostic labs and research.
• Lead REF communications as the marketing lead.
• Manage website content, SEO and email marketing campaigns.
• Lead marketing for client events, CPD and exhibitions.
• Produce insight-led reports using analytics from website and CRM.
• Build relationships with clinicians and researchers and provide expert marketing advice.

Skills

Marketing strategy

Digital marketing

SEO/SEM

Campaign management

Analytics / reporting

Stakeholder management

Content creation

Tools

Google Analytics

CRM systems

CMS platforms

Job description

Working closely with the Head of Marketing and Communications, you will develop, deliver and evaluate integrated marketing and communications activity across Clinical Services and Research.

Your work will include:

• Developing and delivering integrated marketing campaigns across digital, print, email and social media.
• Supporting the promotion of the RVC's referral hospitals, first-opinion practices, diagnostic laboratories and research activities.
• Acting as the marketing lead for Research Excellence Framework (REF) communications.
• Managing and optimising website content, SEO and email marketing campaigns.
• Leading the marketing for client events, CPD, London Vet Show and other exhibitions.
• Producing insight-led reports using website, CRM and campaign analytics.
• Building strong relationships with clinicians, researchers and senior stakeholders, providing expert marketing advice and support.
• Managing creative projects including photography, video and marketing collateral.

The Royal Veterinary College (RVC) is the UK's largest and longest-established independent veterinary school and a Member Institution of the University of London. Alongside our world-leading education and research, we deliver a comprehensive range of specialist veterinary clinical services through our referral hospitals, first-opinion practices and diagnostic laboratories, treating thousands of companion, equine and farm animal patients every year. Our clinical expertise and internationally recognised research work together to improve animal health and welfare worldwide.

We're looking for an experienced and creative marketing professional to join our Marketing and Communications team as Senior Marketing Executive - Clinical Services and Research at our Boltons Park Farm (nr Potters Bar, Herts).

This is an exciting opportunity to play a leading role in promoting the RVC's specialist clinical services and internationally recognised research, helping to strengthen our reputation among referring veterinary professionals, clients, researchers and partners.

Alongside a competitive salary, the RVC offers an excellent range of benefits, including:

• Generous annual leave entitlement.
• Competitive pension scheme.
• Hybrid working opportunities where appropriate.
• Cycle to Work scheme.
• Access to on-site fitness facilities.
• A comprehensive programme of learning and professional development.
• Employee wellbeing support and a range of staff benefits.

If you're passionate about delivering impactful marketing, enjoy working with expert clinicians and researchers, and want to contribute to one of the world's leading veterinary institutions, we'd love to hear from you.