Senior Marketing Executive Performance And Analytics

Michael Page; City Of London; On-site; GBP 32,000 - 35,000; Full time

Job summary

An established industry player is seeking a Marketing Performance Analyst to join their dynamic team. This role focuses on analyzing and optimizing marketing performance, providing actionable insights, and managing workflow within a fast-paced environment. The successful candidate will collaborate with various teams to enhance campaign effectiveness and operational efficiency. With a commitment to continuous improvement, this position offers a unique opportunity to contribute to the development of best practices in marketing operations while working in a supportive and flexible setting. If you're detail-oriented and motivated to drive results, this role is perfect for you.

Qualifications

• Strong background in marketing performance analysis and operations.
• Excellent communication and project management skills.

Responsibilities

• Analyze marketing campaign performance and provide actionable insights.
• Oversee marketing team operations and ensure efficient workflow management.

Skills

Marketing Performance Analysis

Project Management

Data Analysis

Communication Skills

Process Improvement

Tools

Google Analytics

Marketing Automation Platforms

SQL

Tableau

Job description

Analyse and optimise marketing performance, provide actionable insights, and ensure efficient workflow management within a dynamic team.

Client Details

The client is a national apprenticeship and training provider dedicated to helping individuals and organisations develop essential skills for growth. They offer a wide range of apprenticeship programs and training courses designed to enhance employability and support lifelong learning. Their services are available both online and at various locations across the country, ensuring flexible and accessible training options for all.

Description

Performance Analysis and Reporting:

• Analyze marketing campaign performance and provide actionable insights.
• Monitor key performance metrics and produce regular reports and dashboards.
• Collaborate with data teams to ensure accurate data collection and reporting.

Campaign Optimization:

• Evaluate campaign performance using segmentation data.
• Suggest improvements for better ROI and optimise targeting, messaging, and channel strategy.
• Identify opportunities for personalisation.

Operational Efficiency and Workflow Management:

• Oversee marketing team operations and ensure efficient workflow management.
• Develop and implement processes to streamline marketing operations.
• Manage resource allocation and workflow tools.

Continuous Improvement:

• Identify opportunities for process improvement.
• Support the development of best practices in marketing operations and performance measurement.

Collaboration and Communication:

• Work closely with various teams (Product Marketing, Digital Marketing, Sales, etc.) to support initiatives.
• Foster effective communication channels with stakeholders.

Profile

The successful candidate will have a strong background in marketing performance analysis and operations, excellent communication and project management skills, and proficiency in tools like Google Analytics and marketing automation platforms. They will be detail-oriented, highly motivated, and capable of working effectively in a fast-paced, results-driven environment. Familiarity with data reporting tools such as SQL or Tableau is a plus.

Job Offer

• Salary: £32,000 - £35,000 per annum
• Location: London HQ with flexible working options