Senior Marketing Executive Performance and Analytics

Michael Page; London; Hybrid; GBP 32,000 - 35,000; Full time

Job summary

An established industry player is seeking a Marketing Performance Analyst to join their dynamic team in London. This role involves analyzing marketing campaign performance, optimizing strategies for better ROI, and managing workflow processes to enhance operational efficiency. The successful candidate will collaborate closely with various teams, ensuring effective communication and fostering best practices in marketing operations. With a focus on continuous improvement, this position offers a chance to make a significant impact in a fast-paced environment while enjoying flexible working options.

Qualifications

• Strong background in marketing performance analysis and operations.
• Excellent communication and project management skills.

Responsibilities

• Analyze marketing campaign performance and provide actionable insights.
• Oversee marketing team operations and ensure efficient workflow management.

Skills

Marketing Performance Analysis

Project Management

Communication Skills

Data Analysis

Process Improvement

Tools

Google Analytics

Marketing Automation Platforms

SQL

Tableau

Job description

Analyze and optimize marketing performance, provide actionable insights, and ensure efficient workflow management within a dynamic team.

Client Details

The client is a national apprenticeship and training provider dedicated to helping individuals and organisations develop essential skills for growth. They offer a wide range of apprenticeship programs and training courses designed to enhance employability and support lifelong learning. Their services are available both online and at various locations across the country, ensuring flexible and accessible training options for all.

Description

Performance Analysis and Reporting:

• Analyze marketing campaign performance and provide actionable insights.
• Monitor key performance metrics and produce regular reports and dashboards.
• Collaborate with data teams to ensure accurate data collection and reporting.

Campaign Optimization:

• Evaluate campaign performance using segmentation data.
• Suggest improvements for better ROI and optimize targeting, messaging, and channel strategy.
• Identify opportunities for personalization.

Operational Efficiency and Workflow Management:

• Oversee marketing team operations and ensure efficient workflow management.
• Develop and implement processes to streamline marketing operations.
• Manage resource allocation and workflow tools.

Continuous Improvement:

• Identify opportunities for process improvement.
• Support the development of best practices in marketing operations and performance measurement.

Collaboration and Communication:

• Work closely with various teams (Product Marketing, Digital Marketing, Sales, etc.) to support initiatives.
• Foster effective communication channels with stakeholders.

Profile

The successful candidate will have a strong background in marketing performance analysis and operations, excellent communication and project management skills, and proficiency in tools like Google Analytics and marketing automation platforms. They will be detail-oriented, highly motivated, and capable of working effectively in a fast-paced, results-driven environment. Familiarity with data reporting tools such as SQL or Tableau is a plus.

Job Offer

• Salary: £32,000 - £35,000 per annum
• Location: London HQ with flexible working options