Senior Marketing Executive

Jisc; West of England; On-site; GBP 35,000 - 52,000; Full time

Job summary

Prospects is seeking a dynamic Social Media Manager to own content across Instagram, TikTok and other channels, driving engagement and audience growth for students and graduates.

You will plan and deliver organic and paid campaigns, collaborating with editorial, product and events teams to generate leads and strengthen brand presence across campuses and at careers events.

Qualifications

• Proven experience in marketing delivering audience growth and engagement.
• Hands-on in planning and optimizing social campaigns with reporting.
• Track record of growing social audiences and improving performance.
• Strong content creation skills including video production and editing.
• Experience managing paid social campaigns via Meta/TikTok Ads Manager.
• Ability to use insights to shape content and campaign strategy.

Responsibilities

• Plan, create and optimize organic and paid social content across channels.
• Lead integrated marketing campaigns to reach students and graduates.
• Attend universities and events to capture authentic content.
• Collaborate with marketing, editorial and product teams to drive leads.
• Use audience insights and data to refine campaigns and maximise results.

Skills

Social media expertise

Video production

Copywriting

Storytelling

Audience growth

Stakeholder management

Interviewing/audience capture

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Social listening tools

Job description

Join the team behind Prospects, one of the UK's leading careers and employability brands. We help students and graduates make informed career choices through expert advice, job opportunities, postgraduate study information and employability resources.

Our marketing team combines B2B, B2C and social media expertise to grow the reach and impact of the Prospects, Hedd and Luminate brands. Through integrated digital campaigns, events and social media, we connect students with opportunities while helping employers and education providers engage the talent of tomorrow.

The role:

Are you passionate about social media, content creation and connecting with student audiences? This is an exciting opportunity to take ownership of Prospects' social media presence, driving engagement, audience growth and brand awareness across channels including Instagram and TikTok.

You'll lead the planning, creation and optimisation of compelling organic and paid social content, while supporting the delivery of integrated marketing campaigns that reach students and graduates at every stage of their career journey.

Working closely with marketing, editorial and product teams, you'll create impactful campaigns that grow audiences, generate leads and strengthen brand engagement. Using audience insights, platform expertise and performance data, you'll continually refine content and maximise results.

This is a highly visible, hands-on role that goes beyond the desk. You'll regularly attend universities, careers fairs, employer events and industry activities to capture authentic content, spot emerging trends and engage directly with our audiences.

What we are looking for:

• Proven experience in a marketing role, delivering audience growth, engagement and lead generation.
• Hands-on experience managing social campaigns from planning and content creation through to optimisation and reporting.
• Track record of growing social audiences and improving channel performance.
• Strong content creation skills, including filming, editing and publishing short-form video.
• Experience managing paid social campaigns through Meta Ads Manager and TikTok Ads Manager.
• Ability to use audience insights and performance data to shape content and campaign strategy.
• Experience supporting integrated marketing campaigns and working with multiple stakeholders.
• Experience creating content at live events, careers fairs, campuses or similar environments.
• Confident conducting interviews, vox pops and audience-led content capture.

Desirable

• Experience promoting webinars, virtual events or online communities.
• Experience presenting, hosting or moderating live content.
• Experience creating content for student, graduate or early-career audiences.
• Background in education, careers, employability or youth-focused sectors.
• Familiarity with social listening, audience insight or social media management tools.

Skills & Attributes

Essential

• Creative, proactive and highly self-motivated.
• Social media expert with strong knowledge of TikTok, Instagram and emerging trends.
• Excellent content creation skills, including video production, editing and presenting.
• Strong copywriting, storytelling and communication skills.
• Data-driven, able to turn insights into actions and results.
• Organised, with excellent planning and project management skills.
• Confident building relationships and influencing stakeholders.
• Comfortable representing the brand at events and in front of the camera.
• Collaborative team player who thrives in a fast-paced environment.

Desirable

• Passion for innovation, AI tools and new technologies.
• Understanding of SEO, content marketing and social listening.
• Knowledge of influencer, creator or partnership marketing.
• Understanding of lead generation, conversion-focused marketing and digital acquisition.
• Familiarity with Google Ads, Performance Max, Spotify Ads or other digital advertising platforms.