Senior Marketing Executive

Meridian Business Support Ltd; United Kingdom; Hybrid; GBP 33,000 - 35,000; Full time

Benefits offered by this job

Hybrid working

Private health scheme

Discounts on retail

Holidays and gym

Job summary

Meridian Business Support Ltd in the United Kingdom is seeking a Senior Marketing Executive on a 12‑month contract to drive campaigns across CRM, email, magazine, app push and SMS. You will collaborate with internal teams and external agencies to execute engaging campaigns and CRM strategies.

You will optimise CRM, manage budgets, create compelling content, brief agencies, and analyse post‑campaign results while ensuring brand guidelines and regulatory compliance.

Qualifications

• Candidate has experience as Senior Marketing Executive or similar in B2C.
• Experience managing multi-channel campaigns and CRM/e-mail campaigns.
• Experience with agency management and copywriting.

Responsibilities

• Run multi-channel campaigns end-to-end across CRM, email, magazine, app push and SMS.
• Monitor campaign performance and provide recommendations.
• Develop briefs for agencies and manage content creation across channels.
• Create marketing communications plans and ensure brand consistency.
• Work with CRM agency to segment and target members for relevant messaging.
• Collaborate with product teams to ensure accurate information across channels.
• Assist with budget management and present post-campaign analysis.
• Contribute to market research and competitor analysis.

Skills

CRM

Email campaigns

Agency management

Copywriting

Multi-channel campaigns

Campaign analysis

Budget management

Market research

Job description

Would you like to use your B2C marketing skillset in a varied Senior Marketing Executive role working for an award winning, forward thinking business that offers hybrid working?

Our client, a well established, industry leading membership organisation have an exciting Senior Marketing Executive opportunity on a long term contract basis, where you will be responsible for the successful execution of engaging campaigns and activities. You will work collaboratively with internal stakeholders and teams, as well as external agencies to support the development and implementation of the CRM strategy, driving engagement with both existing and new members.

As Senior Marketing Executive, your role will involve:

• Managing multi-channel campaigns end-to-end across channels including CRM, e-mail, magazine, App push notifications, and SMS
• Monitoring and evaluating campaign performance, making recommendations where needed
• Developing campaign briefs for agencies
• Executing content creation across all channels including copywriting and imagery
• Creating marketing communications plans
• Working with the CRM agency to effectively segment and target members and deliver highly relevant messaging
• Working with product teams internally to ensure correct information across all channels
• Assisting with budget management
• Preparing and presenting post campaign analysis
• Ensuring brand positioning and guidelines are maintained along with compliance with relevant legal and regulatory frameworks
• Contributing to market research and competitor analysis.

I am interested in speaking with candidates who have experience working as a Senior Marketing Executive; Marketing Executive, Coordinator, Officer in a B2C role, and who have managed multi-channel campaigns, and who have a solid experience in CRM, e-mail campaign management, agency management, and copywriting skills.

Salary for this senior executive role is £33,000 to £35,000 p.a. (depending on level of experience).

Please note this role is a 12 month contract position.

Benefits include: hybrid working (mainly from home), discounts on retail, holidays and gym, assistance towards training courses, private health scheme and more!

If you drive parking can be found a short walk from the office, but if you don't want to drive, their office is located within 5 minutes walk from the train station - so very easy to get to!