Senior Marketing Executive

Lipton Media; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Lipton Media in London is seeking a Senior Marketing Executive to join their events team. This hybrid role focuses on developing B2B direct marketing across emails, social media, partnerships, digital marketing, SEO, and contra deals for a portfolio of conferences and training courses.

You will work with production, sponsorship, operations and sales, with full training and growth opportunities in a dynamic company.

Qualifications

• University degree or equivalent required.
• 12 months B2B marketing events experience preferred.
• Interest in the public sector and public policy.
• Experience working with data and systems.
• Excellent IT skills, including a high level of competence with Microsoft Office products, and databases; copy writing.
• Technical aptitude with design tools such as Adobe Pro or Canva.
• Understanding of social media platforms from a B2B perspective.
• Ability to project manage and juggle a diverse workload.

Responsibilities

• Construct and deliver marketing campaigns for approx. 4 conferences/training courses per month to attract paying delegates.
• Create event marketing project plans.
• Construct and coordinate email campaigns.
• Build and populate event websites.
• Construct direct mailing campaigns.
• Data segmentation, targeting and list pulling.
• Speaker liaison; negotiate contra deals and partnerships with associations and trade bodies.
• Arrange advertising: websites, inserts, publications, and trade journals.
• Advertise events through social media, newsletters, links and website promotion.
• Deliver marketing campaigns within set budgets and deadlines.
• Strategically plan timings and campaigns.

Skills

Copy writing

Data handling

Project management

Social media

Education

University degree or equivalent

Tools

Adobe Pro

Canva

Microsoft Office

Databases

Job description

• Leading media events business seeks a highly ambitious and talented Senior Marketing Executive to join their fast growing team. Our client delivers world-leading series of events focused on public policy and government.

SeniorMarketing Executive – Events

Hybrid

London

Your Role:

This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnership working, digital marketing, SEO, advertising and contra deals.

Working in a lively, hybrid environment, the successful candidate will be creative, enjoy a diverse role with many tasks to juggle and will have the opportunity to work with other teams such as production, sponsorship, operations and sales.

Full training will be provided with much opportunity for growth and development in this dynamic company.

Core responsibilities:

• To construct and deliver comprehensive marketing campaigns for approx. 4 conferences/training courses per month, to attract paying delegates.
• Creating event marketing project plans
• Constructing and coordinating email campaigns
• Building and populating event websites
• Constructing direct mailing campaigns
• Data segmentation, targeting and list pulling
• Speaker liaison and negotiating contra deals, negotiating partnerships with associations and trade bodies.
• Arranging advertising: websites, inserts, publications, and adverts in trade journals
• Advertising events through social media, newsletters, links and website promotion
• Deliver marketing campaigns within set budgets.
• To adhere to deadlines, including strategically planning timings and marketing campaigns.

Profile:

• A university degree or equivalent.
• 12 months work experience ideallyin a B2B marketing events-based role.
• An interest in the public sector and public policy.
• Evidence of working with data and systems.
• Excellent IT skills, including a high level of competence with Microsoft Office products, and databases. Copy writing skills.
• Technical aptitude, for example: design programmes such as Adobe Pro or Canva, designing
• An understanding of social media platforms from a B2B perspective.
• The ability to project manage and juggle a diverse workload.
• Ability to follow processes.
• Experience of working to deadlines.

Company Address : 13 Carmen Court, 35 Toye Avenue, London, N20 0FN