Marketing Lead – Events

Lipton Media; Greater London; On-site; GBP 47,000 - 55,000; Full time

Benefits offered by this job

Bonus

Excellent benefits

Job summary

Lipton Media in London is seeking a Senior Events Marketing Manager with circa 5 years of exhibition marketing experience to join their high growth team. You will own bottom-line responsibilities for creating and executing innovative international marketing plans across online and offline channels.

You will drive demand generation and leads across the funnel, collaborating with the Marketing Director, Managing Director and Delegates Sales, with scope to mentor junior team members.

Qualifications

• 4+ years event marketing experience preferred, ideally within exhibitions.
• Commercial mindset with proven lead generation and ROI focus.
• Experience with digital marketing channels (SEO, SEM, social media).
• Excellent written and verbal communication; detail oriented and creative problem-solver.
• Ability to work independently under tight deadlines and manage pressure.

Responsibilities

• Formulating and executing targeted attendee marketing strategies to drive show attendance and registrations.
• Establish relationships with exhibitor clients to extend campaigns and outreach.
• Forge marketing partnerships with associations/publications to boost visitor numbers.
• Utilise online marketing tactics including social media, SEO and PPC.
• Nurture customers up the advocacy ladder with tailored marketing copy.
• Prepare promotional copy and collateral for internal and client use.
• Hit targets for direct revenue, registrations, and lead generation while managing the marketing budget.

Skills

Event marketing

Lead generation

ROI optimization

Digital marketing

SEO/SEM

Social media

Tools

SEO/SEM

PPC

Job description

• Leading media events business seeks highly accomplished Senior Events Marketing Manager with circa 5 years Exhibition marketing experience to join their high growth team.

The Company

Leading media events business seeks highly accomplished Senior Events Marketing Manager with circa 5 years Exhibition marketing experience to join their high growth team.

As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry. There is also scope to manage junior members of the team.

Key Responsibilities

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg’s and to drive attendance to the show
• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
• Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use
• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Profile of Experience

• 4+ years event marketing experience preferred, ideally gained within exhibitions
• Commercial mindset –Experience in driving leads and footfall with a focus on converting and ROI Experience with digital marketing (SEO & SEM, social media etc.)
• Excellent written & oral communication skills Is a creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook

Salary: £47,000 - £55,000 + Bonus + Excellent Benefits

Company Address : 13 Carmen Court, 35 Toye Avenue, London, N20 0FN