Senior Marketing Executive

Mediaworks; Gateshead; On-site; GBP 35,000 - 52,000; Full time

Job summary

Mediaworks in Gateshead is seeking a Senior Marketing Executive to drive content, campaigns, social and email initiatives that build authority and generate demand.

You will own content production, work with Growth, Sales and Strategy teams, and turn insights into commercially-focused content for AI, digital experience and sector change. The role requires ownership, multi-project management and strong stakeholder skills.

Qualifications

• Experience creating marketing content and campaigns.
• Strong understanding of B2B marketing and digital channels.
• Ability to manage multiple projects and stakeholders.
• Understanding of CRM, email marketing, websites and analytics.
• Comfort using data to improve activity.

Responsibilities

• Own production of blogs, social content, emails, landing pages, case studies, reports and whitepapers.
• Turn agency expertise and client work into clear, commercially relevant content.
• Identify opportunities for new content across AI, search, digital experience and sector change.
• Repurpose larger content into social posts, video scripts and sales materials.
• Manage Mediaworks’ organic social activity (LinkedIn) and campaigns across sectors.
• Activate campaigns across social, email, website content, events and webinars.
• Own promotion of masterclasses and events from registration to follow-up and content.
• Contribute to campaign messaging, creative and audience strategy.
• Manage and improve website content across blogs and service pages.
• Apply SEO and content optimisation (headings, metadata, internal links, CTAs).
• Plan and deliver newsletters and nurture activity; support CRM management.

Skills

Strong written & verbal comms

Campaign management

Content marketing

B2B marketing

Data-driven decisions

CRM & automation

Education

Degree or equivalent in Marketing/Business

Tools

Dynamics 365

GA4

LinkedIn

CMS

Mailchimp

Project management tools

Job description

As Senior Marketing Executive, you’ll play a key role in growing the Mediaworks business through content, campaigns, social, email, events and sector-led marketing.

You’ll turn our expertise, client work, research and proprietary thinking into useful content that builds authority, generates demand and creates commercial opportunities.

This is a hands‑on role for a marketer who can take ownership, manage multiple projects and work confidently with teams across Growth, Sales, Strategy, Creative, SEO, Paid Media, Development and Client Services.

What you’ll do

Content & thought leadership

• Own the production of blogs, social content, emails, landing pages, case studies, reports, guides and whitepapers.
• Turn agency expertise, sector insight and client work into clear, commercially relevant content.
• Identify opportunities for new content and thought leadership across AI, search, digital experience, technology, performance and sector change.
• Repurpose larger content into social posts, carousels, video scripts and sales materials.
• Work with subject matter experts and designers to bring content to life.

Social & campaigns

• Manage Mediaworks’ organic social activity, particularly LinkedIn.
• Plan and deliver campaigns across priority sectors, services and commercial themes.
• Activate campaigns across social, email, website content, events, webinars and targeted promotion.
• Own the promotion of masterclasses and events from registration through to follow‑up and content.
• Contribute to campaign messaging, creative and audience strategy.
• Manage and improve website content across blogs, landing pages, sector and service pages.
• Apply SEO and content optimisation, including page structure, headings, metadata, internal linking and CTAs.
• Plan and deliver newsletters, campaign emails, nurture activity and event communications.
• Support CRM management, segmentation and marketing automation.

Performance

• Track and report on content, website, social, email and campaign performance.
• Use data to identify opportunities and recommend improvements.
• Maintain campaign tracking, including UTMs, attribution and lead capture.
• Connect marketing activity to leads, opportunities and wider commercial performance.

What we’re looking for

You’re a commercially minded marketer who writes well, thinks strategically and gets things done.

You’ll have experience in a marketing, content, campaign, social or digital role and a good understanding of how marketing supports brand building, demand generation and new business.

You don’t need to be a specialist in every channel, but you should be confident taking ownership, managing stakeholders and learning quickly.

You’ll ideally have:

• Strong written and verbal communication skills.
• Proven experience creating and managing marketing content and campaigns.
• Good understanding of B2B marketing, content, social, SEO and digital channels.
• Experience managing multiple projects, deadlines and stakeholders.
• Understanding of CRM, email marketing, websites and marketing performance.
• Confidence using data to assess performance and improve activity.
• Experience with tools such as Dynamics 365, GA4, LinkedIn, CMS, Mailchimp and project management platforms.
• A degree or equivalent experience in marketing, communications, business, journalism or a related discipline is desirable.

What success looks like

You’ll help Mediaworks consistently produce high-quality marketing, grow visibility with the right audiences, improve campaign performance and generate opportunities for the wider business.

You’ll also embody our values:

• Ambition: Set high standards and keep improving.
• Impact: Focus on quality and commercial outcomes.
• Innovation: Find better ways to create, distribute and measure marketing.
• Connection: Build strong relationships and collaborate across the agency.