Senior Marketing Executive

SFR Recruitment Solutions; Birmingham; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Executive to lead innovative marketing strategies. This role involves collaborating with senior management to set strategic goals and budgets for annual marketing activities. The ideal candidate will have strong digital marketing experience, content writing skills, and a proactive approach to planning. You'll be responsible for developing Eshot campaigns and ensuring brand support across various sectors. Join a dynamic team and contribute to creating impactful marketing initiatives that drive brand awareness and engagement.

Qualifications

• Experience in digital marketing, content writing, and social media management.
• Ability to set marketing budgets and develop strategic goals.

Responsibilities

• Collaborate with management to establish marketing strategies and budgets.
• Coordinate marketing activities and maintain the marketing calendar.

Skills

Digital marketing experience

Content writing

Proactive planning

Social media platforms

Tools

SEO

PPC campaigns

Ecommerce

Job description

Senior Marketing Executive

Job Description

Must have:

• Work with senior management team to establish strategic goals and objectives for annual marketing activities
• Set annual marketing budgets
• Digital marketing experience including multiple social media platforms (B2B and B2C)
• Content writing
• Proactive approach to planning and implementing industry-focused marketing activities
• Lead marketing activity through collaboration and creative thinking

Nice to have:

• Creative design work/graphic design knowledge & skills
• Web development
• Eshot and mailing list knowledge
• Ecommerce
• Blog writing
• Photography
• SEO
• PPC campaigns
• Experience in the construction supply chain

Key objectives:

• Understand all business flows within the company and develop strategies for each to promote and create brand awareness in each sector.
• Stay updated with industry trends, activities, legislation, events, and news to ensure the business remains relevant and innovative.
• Take ownership of the marketing calendar and deliver strategic goals and objectives for annual marketing activities.
• Coordinate with outside agencies on all marketing-related matters as needed.
• Work with suppliers and manufacturers to ensure full brand support.
• Develop and deliver Eshot campaigns in conjunction with sales.