Senior Marketing Associate — AI-Powered Demand Gen

Moody's Corporation; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Moody’s Corporation is hiring for a marketing role focused on demand generation in London. You will drive multi-channel campaigns across email, digital ads, social, webinars, and events, using AI-enabled tools to optimize engagement and pipeline growth.

You will configure marketing automation workflows, segment audiences, and partner with Sales and Marketing Operations to ensure data quality and regulatory compliance. Prior experience in B2B marketing is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field; equivalent professional qualifications considered.
• 3+ years leading multi-channel demand generation with measurable outcomes.
• Experience with marketing automation platforms and campaign optimization.
• Strong attention to detail and ability to manage multiple initiatives with sales and marketing teams.

Responsibilities

• Support and optimize demand generation campaigns to drive pipeline and revenue.
• Plan and execute campaigns across email, digital advertising, social media, webinars, content syndication and events.
• Configure and launch campaigns in marketing automation platforms with segmentation and workflows.
• Build targeted audiences from data-driven insights and nurture programs across lifecycle stages.
• Monitor performance, report on engagement and conversion, and coordinate with vendors and internal teams.

Skills

Multi-channel demand generation

Data-driven optimization

Campaign performance analysis

Stakeholder management

B2B marketing experience

Education

Bachelor’s in Marketing/Business/Communications

Equivalent professional qualifications / experience

Tools

Marketo

HubSpot

Pardot

Mailchimp

Job description

Moody’s Corporation is hiring for a marketing role focused on demand generation in London. You will drive multi-channel campaigns across email, digital ads, social, webinars, and events, using AI-enabled tools to optimize engagement and pipeline growth.

You will configure marketing automation workflows, segment audiences, and partner with Sales and Marketing Operations to ensure data quality and regulatory compliance. Prior experience in B2B marketing is preferred.