Senior Marketing Associate

Moody; Greater London; On-site; GBP 50,000 - 65,000; Full time

Job summary

Moody is seeking a Senior Marketing Associate to drive multi-channel demand generation in London. You will execute campaigns across email, paid media, social, content and events, while configuring Marketo/HubSpot workflows and ensuring high-quality customer experiences.

You will optimise campaigns using data-driven insights, nurture leads through the funnel, and collaborate with Sales, Marketing Operations, and regional teams to grow pipeline and revenue.

Qualifications

• 3+ years of experience executing multi-channel demand generation campaigns across email, paid media, social, webinars and events.
• Hands-on with marketing automation platforms (Marketo, HubSpot or similar) including campaign build, segmentation, and optimization.
• Strong data-driven approach to audience targeting, lead nurturing, and customer journey execution.
• Experience QA of emails, landing pages, forms, workflows and assets for quality and compliance.
• Experience analyzing campaign metrics to improve engagement, pipeline, and revenue.
• Excellent organizational and stakeholder management across projects and vendors.
• Proficiency with AI concepts and tools to streamline workflows and improve efficiency.

Responsibilities

• Support the execution and optimisation of demand generation campaigns that drive pipeline growth and revenue.
• Plan and execute regional demand generation campaigns aligned to business, sales, and marketing priorities.
• Build and manage multi-channel campaigns across email, digital advertising, social media, webinars, content syndication, and events.
• Configure and launch campaigns within marketing automation platforms, including segmentation, personalisation, workflows, and scheduling.
• Activate targeted audiences using data-driven segmentation and customer insights.
• Support lead nurture programmes and customer journey execution across key lifecycle stages.
• Manage lead capture, tracking, qualification, and handoff between marketing and sales.
• Conduct QA reviews of campaign assets and integrations.
• Monitor, analyse, and report on campaign performance and pipeline contribution; propose optimisations.
• Coordinate with external vendors and partners to maximise lead generation efficiency.
• Drive operational excellence through process improvement, automation, governance, and AI-enabled tooling.

Skills

Multi-channel marketing

Marketing automation

Audience targeting

Lead nurturing

Campaign analytics

QA & compliance

Stakeholder management

AI in marketing

Education

Bachelor's degree in Marketing

Marketing qualifications

Tools

Marketo

HubSpot

Job description

Let's begin! Senior Marketing Associate (15253)

Requisition ID15253-Posted09/14/2026-London - Minster Building

• 3+ years' experience executing multi-channel demand generation campaigns across email, paid media, social media, content syndation, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes


• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar, including campaign build, launch, audience segmentation, workflow management, and optimisation


• Strong understanding of audience targeting, lead nurturing, and customer journey execution, using data-driven approaches to improve engagement, lead quality, and campaign performance


• Exceptional attention to detail with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets to ensure a high-quality customer experience and regulatory compliance


• Experience analysing campaign, engagement, conversion, and pipeline metrics to identify optimisation opportunities, improve performance, and support business growth


• Excellent organisational and stakeholder management skills, with the ability to coordinate multiple projects, vendors, sales and marketing teams simultaneously


• Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use

Education

• Bachelor's degree in Marketing, Business, Communications, or a related discipline


• Equivalent professional marketing qualifications and relevant industry experience will also be considered

Responsibilities

• Support the execution and optimisation of demand generation campaigns that drive pipeline growth and revenue across the Insurance business


• Support the planning and execution of regional demand generation campaigns aligned to business, sales, and marketing priorities


• Build and manage multi-channel campaigns across email, digital advertising, social media, webinars, content syndication, and events


• Configure and launch campaigns within marketing automation platforms, including audience segmentation, personalisation, workflows, and scheduling


• Build and activate targeted audiences using data-driven segmentation and customer insights


• Support lead nurture programmes and customer journey execution across key lifecycle stages


• Manage lead capture, tracking, qualification, and handoff processes between marketing and sales teams


• Conduct quality assurance reviews of campaign assets, including emails, landing pages, forms, workflows, and integrations


• Monitor, analyse, and report on campaign performance, engagement, conversion, and pipeline contribution, recommending optimisation opportunities


• Coordinate campaign execution with external vendors and partners to maximise lead generation effectiveness


• Drive operational excellence through process improvement, automation, campaign governance, and the use of AI-enabled marketing tools

About the Team

Our Demand Strategy and Activation team is responsible for creating and activating multi-channel marketing campaigns that engage target audiences and drive measurable demand, pipeline growth, and revenue across the Insurance sector. We contribute to Moody’s success by delivering revenue-generating demand generation programmes across the full funnel, monitoring pipeline performance, and utilising AI to scale marketing impact through content creation, personalisation, campaign execution, quality assurance, and faster optimisation while maintaining responsible and ethical AI practices. By joining our team, you will be part of exciting work in demand strategy and activation, including marketing automation, audience targeting, event and webinar promotion, demand generation orchestration, and continuous campaign optimisation in close partnership with Sales, Marketing Operations, Digital Marketing, Content, and regional teams.