Senior Marketing Associate - Demand Generation

Moody's; Greater London; Hybrid; GBP 42,000 - 66,000; Full time

Job summary

Moody's Marketing team seeks an experienced Demand Generation professional to drive multi-channel campaigns across email, paid media, social, webinars, and events. You will configure campaigns in Marketo, HubSpot, Pardot, or Mailchimp, manage segmentation, and optimize journeys using data-driven insights.

You will partner with Sales and Marketing Operations to nurture leads, improve engagement, and accelerate pipeline growth while ensuring high-quality assets and regulatory compliance across

Qualifications

• 3+ years of experience executing multi-channel demand generation campaigns across email, paid media, social, content syndication, webinars, and events.
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, Pardot, Mailchimp or similar, including campaign build, launch, audience segmentation, workflow management, and optimization.
• Strong understanding of audience targeting, lead nurturing, and customer journey execution, using data-driven approaches to improve engagement and pipeline.
• Experience in B2B marketing, preferably within financial services, data and analytics, or technology.
• Attention to detail with QA across emails, landing pages, forms, workflows, links, and campaign assets to ensure quality and regulatory compliance.
• Experience analyzing campaign performance and pipeline metrics to identify optimization opportunities.

Responsibilities

• Support the execution and optimization of demand generation campaigns that drive pipeline growth and revenue.
• Plan and execute demand generation campaigns aligned to business priorities.
• Build and manage multi-channel campaigns across email, digital advertising, social media, webinars, and events.
• Configure and launch campaigns within marketing automation platforms, including segmentation and scheduling.
• Create targeted audiences using data-driven segmentation and customer insights.
• Support lead nurture programs and customer journey across lifecycle stages.
• Coordinate with Sales to manage lead capture, tracking, and handoff.
• QA reviews of campaign assets and integrations to ensure quality.
• Monitor and report on performance, engagement, and pipeline contribution; recommend optimizations.
• Coordinate with external vendors to maximize lead generation effectiveness.
• Drive operational excellence through automation and AI-enabled marketing tools.

Skills

Demand generation

Campaign optimization

Data-driven marketing

AI in marketing

Stakeholder management

Lead nurturing

Education

Bachelor’s degree in Marketing

Equivalent professional marketing qualifications

Tools

Marketo

HubSpot

Pardot

Mailchimp

Job description

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

Skills and Competencies

• 3+ years of experience executing multi-channel demand generation campaigns across two or more of the following channels; email, paid media, social media, content syndication, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, Pardot, Mailchimp or similar, including campaign build, launch, audience segmentation, workflow management, and optimization
• Strong understanding of audience targeting, lead nurturing, and customer journey execution, using data-driven approaches to improve engagement, lead quality, and campaign performance
• Experience in B2B marketing, experience within financial services, data and analytics, or technology, is preferable but not essential
• Exceptional attention to detail, with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets to ensure a high-quality customer experience and regulatory compliance
• Experience analyzing campaign, engagement, conversion, and pipeline metrics to identify optimization opportunities, improve performance, and support business growth
• Excellent organizational and stakeholder management skills, with the ability to coordinate multiple projects, vendors, and Sales and Marketing teams simultaneously
• Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency
• Proven ability to implement AI-powered solutions to solve business challenges, with a growing awareness of AI risk management and a commitment to responsible and ethical AI use

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline
• Equivalent professional marketing qualifications /or relevant industry experience will also be considered

Responsibilities

• Support the execution and optimization of demand generation campaigns that drive pipeline growth and revenue across Moody’s
• Support the planning and execution of demand generation campaigns aligned to business, sales, and marketing priorities
• Build and manage multi-channel campaigns across email, digital advertising, social media, webinars, content syndication, and events
• Configure and launch campaigns within marketing automation platforms, including audience segmentation, personalization, workflows, and scheduling
• Build and activate targeted audiences using data-driven segmentation and customer insights
• Support lead nurture programs and customer journey execution across key lifecycle stages
• Manage lead capture, tracking, qualification, and handoff processes between Marketing and Sales teams with support from the sales and marketing operations teams
• Conduct quality assurance reviews of campaign assets, including emails, landing pages, forms, workflows, and integrations
• Monitor, analyze, and report on campaign performance, engagement, conversion, and pipeline contribution, recommending optimization opportunities
• Coordinate campaign execution with external vendors and partners to maximize lead generation effectiveness
• Drive operational excellence through process improvement, automation, campaign governance, and the use of AI-enabled marketing tools

About the Team

Our Marketing team creates and activates multi-channel campaigns that engage target audiences and drive measurable demand, pipeline growth, and revenue across Moody’s. We contribute to Moody’s success by delivering revenue-generating demand generation programs across the full funnel and monitoring pipeline performance. We also use AI to scale marketing impact through content creation, personalization, campaign execution, quality assurance, and faster optimization, while maintaining responsible and ethical AI practices. By joining our team, you will work on marketing automation, audience targeting, event and webinar promotion, demand generation orchestration, and continuous campaign optimization. You will partner closely with Sales, Marketing Operations, Digital Marketing, Content, and field teams.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.