Senior Marketing Analyst

GamesMarkt; Greater London, Dundee; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

4-Day Work Week

Remote working 2 days per week

Excellent salary

Enhanced Maternity/Paternity leave

Mental health support

Learning and progression

Snacks and drinks

Social events

Job summary

Hutch is seeking a Senior Marketing Analyst to join our data-driven Growth and Marketing teams in London or Dundee. You’ll translate complex data into clear insights that shape UA campaigns, live events, and product features, collaborating with Growth, Marketing and Games Product teams.

You’ll build automated dashboards, lead analytics initiatives, and explore advanced methods like Media Mix Modelling to improve ROI and retention.

Qualifications

• Proven experience in an analytical role within marketing
• Strong analytical skills and experience with LTV/ROI modelling and marketing mix or attribution analysis
• Solid understanding of marketing principles, digital advertising channels, and campaign optimisation
• Comfortable partnering directly with Product Managers or Game Leads—translating marketing and player data into input that shapes feature and LiveOps decisions
• Demonstrated ability to translate data into actionable insights and present them effectively
• Proficiency in Excel and Experience with BI/analytics tooling (Amplitude, Tableau, Power BI)
• A degree in Math, Statistics, Economics, or other quantitative field

Responsibilities

• Analyse performance marketing data to enable data-driven decisions
• Lead performance marketing analytics activities, building out processes and priorities
• Curation and automation of LTV Modelling to measure and predict ROI
• Conduct analysis and deep-dives to answer key questions on marketing performance
• Develop and maintain reporting of performance marketing, presenting in regular update meetings
• Inform UA, game analysts and marketing teams on best practices for analysing campaigns and create self-service dashboards
• Explore new methodologies and services such as Media Mix Modelling, SKAN, incrementality testing, predictive modelling
• Collaborate with Game Analytics to analyse post-install dynamics of acquired users
• Track metrics linking acquisition quality and marketing spend to player behaviour and monetisation
• Design, run and evaluate experiments (A/B tests) to measure marketing and product impact

Skills

Marketing analytics

LTV/ROI modelling

Marketing metrics

Product alignment

Data storytelling

Excel

BI tools

Quant degree

Education

Math/Statistics/Economics degree

Tools

Amplitude

Tableau

Power BI

SQL

Qlik Sense

Job description

We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.

Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in: Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We’re driven by our players! Come and join the mission!

Senior Marketing Analyst

Hutch is looking for a Senior Marketing Analyst to join our team in either our London or Dundee studio. We're seeking someone who is deeply data-driven and passionate about making an impact. You'll be a strong collaborator and communicator, able to translate complex data and concepts into clear insights that drive decision-making.

In this role, you'll work closely with our Growth, Marketing and Games Product teams to deliver actionable insights that optimise the performance of our user acquisition campaigns, marketing initiatives, and in-game features and live events. You'll bring product context into how you model and report on marketing performance, and you’ll bring marketing data into product conversations.

Responsibilities

• Work in a highly impactful role at a studio that values data, to analyse performance marketing data and enable data-driven decisions
• Lead performance marketing analytics activities, building out processes, documentation and priorities
• Take responsibility for the curation and automation of LTV Modelling to measure and predict Return On Investment
• Conduct analysis and deep-dives to help answer key questions surrounding marketing performance
• Develop and maintain reporting of performance marketing, present in regular update meetings
• Inform UA, game analysts and marketing teams in best practices for analysing marketing campaigns in collaboration with BI Team, and create self-service dashboards and tools for performance marketing
• Investigate and manage new methodologies and services such as Media Mix Modelling, SKAN, incrementality testing, predictive modelling, etc.
• Work with the Game Analytics team to analyse post-install dynamics of acquired users
• Track metrics connecting acquisition quality and marketing spend to downstream player behaviour, retention and monetisation, informing feature and in-game economy decisions
• Design, run and evaluate experiments (A/B tests, campaign and feature trials) to measure marketing and product impact, applying appropriate statistical rigor to your conclusions

Requirements

• Proven experience in an analytical role within marketing, ideally in a data-driven, performance-focused environment
• Strong analytical skills and experience with LTV/ROI modelling and marketing mix or attribution analysis
• Solid understanding of marketing principles, digital advertising channels, and campaign optimisation
• Comfortable partnering directly with Product Managers or Game Leads — translating marketing and player data into input that shapes feature and LiveOps decisions, not just campaign optimisation
• Demonstrated ability to translate data into actionable insights and present them effectively
• Proficiency in Excel and Experience with BI/analytics tooling (e.g. Amplitude, Tableau, or similar)
• A degree in Math, Statistics, Economics, or other quantitative field

Bonus Points

• Familiarity with Media Mix Modelling techniques
• Strong SQL skills for data querying and manipulation
• Experience creating clear and compelling data visualisations using tools like Tableau, Power BI or Qlik Sense
• Background in statistics or predictive modelling
• An interest in games and understanding of what makes them engaging and fun

Life at Hutch

Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with;

• Hutch is now a 4-Day Work Week company*
• Remote working 2 days per week
• Excellent salary
• Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
• Access to mental health initiatives such as private mental health coaching
• Support to learn, develop and progress within Hutch
• Free snacks and drinks
• Social events, game launch parties, Thursday night drinks and much more

*This will mean that Hutch employees will work a maximum of 4 days per week (30 hours/week) Mon-Thurs, with zero reductions in pay (compared to a 5 day working week).

Our Values

• Transparent - Being transparent and open helps us to be trusted and fosters integrity.
• Humble - When we are humble we show humility, we let go of egos and we are self-aware.
• Collaborative - We value teamwork, the spirit of collaboration and the results of working together.
• Driven - We have drive and ambition and always push for the best results rather than settling.
• Adaptable - Demonstrating the ability to adapt ultimately helps us grow and helps us thrive in different situations

We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please see Hutch Privacy Policy for details on how Hutch uses your personal data.

Come and find out more about Hutch. We make racing games, but it’s not the only thing that drives us - https://www.hutch.io/