Senior Marketing Analyst

Checkatrade; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative company is seeking a Senior Marketing Analyst to enhance digital marketing performance and audience engagement. This role involves driving data-driven insights, optimizing SEO strategies, and analyzing marketing effectiveness across various platforms. You will collaborate with cross-functional teams to improve conversion rates and maintain high data quality standards. Join a supportive culture that values growth and offers hybrid working options, competitive salary, and numerous benefits. If you're passionate about making a real impact in a customer-centric environment, this opportunity is perfect for you.

Benefits

Retail Discounts

Healthcare

Tech Schemes

Hybrid Working Options

Qualifications

• 2+ years of experience in marketing analytics focusing on digital channels.
• Strong analytical skills with expertise in data mining and matching.

Responsibilities

• Assist in implementing SEO strategies and conducting performance tracking.
• Monitor digital campaigns and provide actionable recommendations.

Skills

Marketing Analytics

SEO

Digital Marketing

Data Analysis

Audience Segmentation

Communication Skills

SQL

Python

B2B Marketing

Data Governance

Education

Degree in Marketing or Analytics

Equivalent Professional Experience

Tools

Google Analytics

Tableau

SEMrush

Salesforce

HubSpot

Braze

Job description

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About The Role

Checkatrade is the go-to marketplace for trades and consumers, aiming to be the trusted foundation of every home. We seek a Senior Marketing Analyst to drive data-driven insights and optimisations, enhancing digital marketing performance and audience engagement across our business.

Key Responsibilities

1. SEO Optimisation: Assist in implementing SEO strategies, including keyword research, competitor analysis, and website performance tracking. Conduct detailed analyses of search performance to uncover growth opportunities.
2. Digital Marketing Performance Analysis: Monitor and analyse the effectiveness of digital campaigns across PPC, social media, email, and other platforms. Provide actionable recommendations to improve ROI and engagement metrics.
3. Conversion Funnel Optimisation: Analyse and report on customer journey data to identify drop-off points and propose improvements. Collaborate with teams to implement and test solutions that enhance conversion rates.
4. Advanced Reporting and Dashboards: Develop and maintain dashboards and reports to track KPIs and marketing effectiveness. Share insights with stakeholders to inform data-driven decisions.
5. Audience Segmentation and Targeting: Support marketing campaigns through data segmentation and targeting strategies. Assist in creating and managing audience personas for personalised outreach.
6. Cross-functional Collaboration: Work closely with Marketing, Sales, and Product teams to ensure alignment on analytics and reporting needs. Partner with external vendors to enhance data quality and tracking tools.
7. Data Governance: Maintain high standards of data accuracy, quality, and compliance. Protect sensitive data and assist in evaluating the Data Retention policy.

What do you need to succeed?

1. Degree in marketing, analytics, or a related field, or equivalent professional experience.
2. 2+ years of experience in marketing analytics, focusing on digital channels.
3. Familiarity with SEO, CRO, and customer journey analytics.
4. Experience with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Braze).
5. Strong communication skills to present insights clearly to non-technical stakeholders.
6. Technical marketer capable of interpreting marketing data and requirements.
7. Experience with tools like Google Analytics, Tableau, SEMrush, and marketing automation platforms.
8. Fluent in SQL; Python skills are a bonus.
9. Ability to challenge requirements and identify synergies across marketing requests.
10. Experience with B2B marketing campaigns is advantageous.
11. Strong analytical skills, with expertise in data mining and matching.

What’s in it for you?

1. Opportunity to grow within a customer-centric company with a supportive culture.
2. Expand your knowledge in a scale-up environment, impacting company goals.
3. Competitive salary, commission, and benefits including retail discounts, healthcare, and tech schemes.
4. Hybrid/Remote working options.

We are an equal opportunities employer committed to diversity and inclusion.

About Us

We believe in the power of homes to improve lives. Our mission is to be the trusted foundation of every home, connecting people with trades and tools for easy home improvements. Established in 1998, we've built a leading UK brand and are poised for growth, driven by our core values of action, customer obsession, ambition, and integrity.