Senior Manager, Trade Marketing (London Office)

Hong Kong Tourism Board; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

The Hong Kong Tourism Board is hiring a Senior Manager, Trade Marketing in their London office. This role involves enhancing Hong Kong's positioning in the travel industry, managing relations with travel operators, and organizing promotional events. Ideal candidates will have at least 6 years experience and strong organizational skills.

Qualifications

• Minimum 6 years' experience in a travel trade facing role.
• Ability to work independently and manage stakeholder relationships.
• Willingness to travel and work evenings/weekends as needed.

Responsibilities

• Identify and optimize opportunities to expand Hong Kong's tourism market.
• Coordinate education and training for travel trade professionals.
• Manage stakeholder engagement and secure distribution of new tour products.

Skills

Event Management

Organizational Skills

Analysis and Reporting Skills

Education

Degree level or similar

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Senior Manager, Trade Marketing (London Office)

Senior Manager, Trade Marketing (London Office)

12 hours ago Be among the first 25 applicants

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At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination product amongst the defined Market Area, aiming to increase visitor arrivals to Hong Kong and strengthen the destination image to drive demand:

• Seek out sources of business to ensure that tourism revenue is increased in Hong Kong
• Coordinate education and training the travel trade by giving product presentations and training sessions to increase operators' and agents' core knowledge of Hong Kong and to establish Hong Kong as a preferred holiday and stopover destination.
• Manage stakeholder engagement and relationships across all relevant markets.
• Secure distribution of new tour product in line with agreed targets, expanding distribution.
• Gather market intelligence and report on industry trends and activities.
• Instigate and implement trade incentives as part of wider marketing campaigns in conjunction with the Senior Manager, Marketing and Public Relations.
• Work closely with operators to ensure that Hong Kong remains an integral part of programmes.
• Initiate and secure partner airlines for trade familiarisation trips to Hong Kong and multi-destination programmes and accompany these trips
• Organise and represent HKTB at third party trade events including, but not exclusively WTM, ITB & PATA events where appropriate.
• Organise HKTB owned trade events, e.g. Contact & Contract and annual Chinese New Year event.
• Order, maintain and distribute brochure stocks and other promotional materials supply in office in line with internal procedures.
• Undertake other additional duties as advised by the Director, Europe.

WHO ARE WE LOOKING FOR?

• A degree level or similar with minimum 6 years' experience in a travel trade facing role
• Excellent organisational skills including event management and a can-do attitude
• Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint
• Ability to work willingly and under own initialize without supervision
• Willingness to travel within the region and to work evenings and weekends if required
• Analysis and reporting skills
• Knowledge of the European travel industry landscape is an advantage but not essential
• Travel industry experience either in a similar role or working within the travel trade essential and prior knowledge of Hong Kong a distinct advantage

LOCATION

• The position is located in our London Office
• We do not offer moving allowances from other cities

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.

We are an equal opportunities employer.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Travel Arrangements

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