Senior Manager, Global Retail Communications

TN United Kingdom; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Global Retail Communications to shape the narrative of a beloved family brand. This role involves driving shopper awareness and engagement through strategic earned media campaigns, collaborating with global teams, and managing agency partnerships. Candidates should possess extensive PR experience, particularly with premium brands, and demonstrate a strong understanding of the digital media landscape. Join this innovative firm to make a significant impact in retail communications and enjoy a hybrid work environment with excellent benefits.

Benefits

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Generous Colleague Discount

Performance-Based Bonus Scheme

Hybrid Work Policy

Qualifications

• Extensive experience in PR/communications with premium consumer brands.
• Strong commercial insight and understanding of the digital media landscape.

Responsibilities

• Orchestrate global earned media strategy to support retail objectives.
• Manage end-to-end campaign planning and activation for product launches.

Skills

PR/Communications

Influencer Engagement

Project Management

Presentation Skills

Commercial Insight

Job description

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Senior Manager, Global Retail Communications, London

Client: The LEGO Group

Location: London, United Kingdom

Job Category: Retail

EU work permit required: Yes

Job Reference: 14a9547ae4f5

Job Views: 4

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description

Job Description

Are you interested in helping to shape and amplify one of the world’s most beloved family brands?

Bring your passion and drive as a strategic earned media communicator to drive shopper awareness, engagement, and conversion for our Brand Retail stores and eCommerce site!

Core responsibilities

• Orchestrate insights-led global earned media strategy supporting LEGO Retail commercial and marketing objectives to ignite earned media conversations that reinforce channel awareness and value proposition.
• Originate global earnable campaigns for key product launches & shopper occasions, including PR and Influencer engagement, managing end-to-end campaign planning and activation.
• Be the voice of retail earned media/PR within LEGO Retail, Branded Channels, and global marketing teams, ensuring earned channel prioritization and inclusion in integrated plans.
• Enable regional/local teams to adapt & activate global campaigns across relevant channels.
• Oversee campaign evaluation, measure effectiveness, and share insights for continuous improvement.
• Manage agencies supporting earned media campaigns.
• Leverage global communications resources to support senior leadership.

Team Collaboration

The Senior Manager, Global Retail Communications, is part of the global Markets & Channels Communications team in Corporate Brand Communications and sits on the global LEGO Retail Marketing Leadership Team.

Qualifications

• Extensive experience in PR/communications, ideally with a premium consumer brand or global retailer.
• Proven success in supporting executive communications.
• Deep understanding of earned media, influencer engagement, and digital media landscape.
• Strong commercial insight, preferably from retail environments.
• Excellent presentation, project management, and organizational skills.
• Collaborative team player with strong relationship-building skills.

Application Notes

Applications are reviewed continuously. We reserve the right to amend or withdraw this job posting at any time. We encourage interested candidates to apply promptly.

Benefits

• Family Care Leave with paid options.
• Life and disability insurance coverage.
• Resources for physical and mental wellbeing.
• Generous colleague discount from day one.
• Performance-based bonus scheme.
• Hybrid work policy with an average of 3 days in the office.

Our Commitment

We value diversity and inclusion, encouraging applicants from all backgrounds. We are committed to Children’s Rights and Child Wellbeing, requiring certain positions to undergo Child Safeguarding Background Screening.

Join us and build your dream career at LEGO!