Customer Marketing & Advocacy Manager

TN United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Customer Marketing & Advocacy Manager in London, where you'll lead initiatives to engage and energize customers. This role involves developing customer communications, managing webinars, and building advocacy programs that enhance retention and reputation. Collaborate with cross-functional teams to ensure customer insights shape marketing and product strategies. If you're passionate about customer engagement and have a knack for storytelling, this is the perfect opportunity to make a significant impact in a dynamic environment.

Benefits

Flexible working arrangements

Wellness programs

Insurance benefits

Leave benefits

Qualifications

• Experience in customer marketing or advocacy roles in SaaS or B2B.
• Proven success in building advocacy programs impacting retention.

Responsibilities

• Lead customer communications and advocacy programs.
• Manage customer webinars and gather feedback for product development.

Skills

Customer Marketing

Advocacy Programs

Webinar Management

CRM Tools

Communication Skills

Data Analysis

Education

Bachelor's Degree

Tools

Pardot

Hubspot

Job description

Social network you want to login/join with:

Customer Marketing & Advocacy Manager, London

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Client:

Houseful

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

beb933fdbb8b

Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Hybrid working pattern at our London Bridge office

Alto Software Group

Our software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year.

We deliver a one-stop shop for estate agents and home builders to drive efficiencies, speed up transactions, reduce risk, improve customer experiences, stay ahead of regulatory changes, and unlock new growth areas.

While not a startup, we have a startup mindset and want our team to operate with this approach to achieve our ambitions.

Key Responsibilities

We seek a strategic and hands-on Customer Marketing & Advocacy Manager to lead efforts in engaging, educating, and energizing our customer base. You will own and develop customer communications, drive product adoption via webinars and enablement materials, and build a robust advocacy program—ensuring our satisfied customers share their stories.

You will represent the voice of the customer within the company, managing customer communications, gathering feedback, and collaborating with support, success, product, and sales teams to identify advocates and convert them into case studies, references, and brand ambassadors.

This role will impact retention, revenue growth, and reputation by enhancing review presence, leading product launches to existing users, and increasing visibility across review platforms.

Customer Communications & Education

• Plan, create, and execute ongoing customer communications to promote features, updates, and best practices, along with company news.
• Manage the customer webinar program, including educational sessions and quarterly product roadmap updates.
• Support upselling and migration from legacy systems to Alto with targeted content and communications to boost engagement and conversions.

Customer Advocacy & Review Strategy

• Develop and manage an ongoing advocacy program to gather testimonials, case studies, peer reviews, and facilitate speaking and PR opportunities.
• Collaborate with support, training, success, and sales teams to enhance presence on review sites like Trustpilot, G2, and others, driving traffic through communication and incentives.

Webinars, Events & Enablement

• Lead execution of customer-facing webinars, including product launches and educational sessions.
• Create content using testimonials, reviews, and case studies to support product adoption and retention.

Cross-functional Collaboration

• Partner with product, success, and sales teams for launches and communications, ensuring alignment and impact.
• Maintain a customer database and develop scalable referral models, creating a cohort of 'Alto Advocates' as external brand champions.

Customer Insight & Feedback

• Establish a feedback loop to ensure customer insights inform marketing, positioning, and product development.

Requirements

• Experience in customer marketing, advocacy, or community roles in SaaS or B2B settings.
• Proven success in building advocacy programs impacting retention and reputation.
• Knowledge of review platforms, webinar tools, CRM, and marketing automation (e.g., Pardot, Hubspot).
• Excellent writing, storytelling, and communication skills.
• Comfortable hosting webinars and presenting to customers.
• Data-driven with the ability to measure and optimize programs.

Nice to Have

• Experience launching or scaling customer reference programs in SaaS.
• Familiarity with SEO/content platforms for advocacy assets.
• Flexible working arrangements.
• Additional benefits including leave, wellness programs, and insurance.

We are committed to diversity and inclusion, welcoming applicants regardless of background or identity, and ensuring a fair application process.