Senior Manager - Customer Marketing

TN United Kingdom; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Senior Manager - Customer Marketing to lead Voice of Customer initiatives. This role involves developing strategies to enhance customer experience, analyzing feedback, and collaborating with cross-functional teams. The ideal candidate has extensive experience in customer experience and strong analytical skills. Join us to drive product improvements and customer loyalty.

Qualifications

• 10+ years of experience in customer experience or market research.
• Proven track record of developing successful VoC strategies.

Responsibilities

• Develop and implement a comprehensive Voice of Customer (VoC) strategy.
• Lead the analysis of customer feedback to identify trends and opportunities.

Skills

Analytical Skills

Communication

Interpersonal Skills

Education

Bachelor's degree in Business Administration

Master's degree

Job description

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Senior Manager - Customer Marketing, London

Client:

Freshworks

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

587f96e19d40

Job Views:

2

Posted:

17.05.2025

Expiry Date:

01.07.2025

Job Description:

Freshworks is seeking a Voice of Customer (VoC) Manager to lead our efforts in capturing, analyzing, and leveraging customer feedback to drive product improvements and enhance customer experience across our suite of products. Reporting to the Director of Customer Engagement, you will play a pivotal role in defining our overall VoC strategy and how we proactively centralize all customer listening signals to reduce customer friction and drive deeper loyalty.

Responsibilities:

1. Develop and implement a comprehensive Voice of Customer (VoC) strategy to capture, analyze, and act upon customer feedback across various touchpoints.
2. Drive initiatives to gather qualitative and quantitative insights from customers to inform product development, marketing strategies, and customer success efforts.

Customer Feedback Analysis:

1. Provide recommendations for collecting customer feedback at scale through surveys and other touchpoints.
2. Evaluate enterprise software technologies that could help us refine our listening signals and automate our reporting and measurement capabilities.
3. Lead the analysis of customer feedback, including surveys, interviews, and support interactions, to identify trends, pain points, and opportunities for improvement.
4. Collaborate with cross-functional teams, including Product Management, Engineering, and Customer Success, to prioritize and address customer needs.

Cross-Functional Collaboration:

1. Partner closely with Product Management, Engineering, Marketing, Sales, and Customer Success teams to ensure alignment on VoC strategies.
2. Act as a liaison between customers and internal teams, advocating for customer needs and driving alignment on product priorities.

Insights Utilization:

1. Utilize insights from customer feedback to drive product improvements, enhance customer experience, and increase customer satisfaction and loyalty.
2. Develop and implement strategies to effectively communicate customer insights and recommendations to internal stakeholders.
3. Develop a cadence for reporting regularly to stakeholders on key metrics across NPS, CES, CSAT, and more.

Team Leadership and Development:

1. Build and lead a high-performing VoC team, providing guidance, mentorship, and professional development opportunities.
2. Foster a culture of customer-centricity and continuous improvement within the team and across the organization.

Qualifications

1. Bachelor's degree in Business Administration, Marketing, or related field; Master's degree preferred.
2. 10+ years of experience in customer experience, market research, or related roles in the B2B or B2C tech industry.
3. Proven track record of developing and executing successful VoC strategies and initiatives.
4. Strong analytical skills with the ability to derive actionable insights from customer feedback data.
5. Excellent communication, presentation, and interpersonal skills.
6. Experience in leading cross-functional teams and driving alignment towards common goals.
7. Ability to thrive in a fast-paced, dynamic environment and navigate ambiguity.
8. Comfortable with a dual-site working model between the U.S. and India, with the ability to travel as needed.

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion, and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities, and the business.