Senior Loyalty Manager

JR United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Ein dynamisches Unternehmen sucht einen kreativen Marketingprofi, der die Loyalitätsstrategie in einer schnell wachsenden digitalen Branche gestalten kann. In dieser strategischen Rolle werden Sie eng mit verschiedenen Teams zusammenarbeiten, um innovative und gamifizierte Erfahrungen zu entwickeln, die das Kundenengagement vertiefen und langfristige Loyalität fördern. Mit einem klaren Fokus auf die Bedürfnisse der Kunden werden Sie Programme entwerfen, die echten Wert schaffen und die Zufriedenheit steigern. Dies ist eine hervorragende Gelegenheit, in einem sinnstiftenden Unternehmen einen bleibenden Eindruck zu hinterlassen.

Qualifications

• Kundenorientierte Denkweise mit einem Gespür für kreatives Marketing.
• Erfahrung in der Entwicklung von Gamification-Erlebnissen.

Responsibilities

• Leitung von Gamification- und Loyalitätsstrategien zur Förderung des Engagements.
• Entwicklung von Kundenfeedback-Programmen zur Stärkung der Verbindung.

Skills

Kundenorientierung

Gamification-Strategien

Loyalitätsstrategien

CRM-Strategie

Kommunikationsfähigkeiten

Kreatives Marketing

Job description

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Join a fast-growing digital business that’s transforming how people manage their finances. With a strong focus on customer experience, innovation, and fair treatment, they’re rethinking traditional approaches and building products that genuinely meet customer needs.

THE TEAM:

You’ll be part of the Customer team, reporting directly to the Chief Customer Officer. Collaboration is central—you’ll work closely with CRM, marketing, and engagement teams to bring creative ideas to life and shape the overall customer experience.

ROLE AND RESPONSIBILITIES:

This is a hands-on, strategic role where you’ll lead initiatives that deepen customer engagement and foster long-term loyalty. From gamified experiences to personalised comms and reward partnerships, you’ll play a key role in how customers connect with the brand.

Your responsibilities will include:

• Leading gamification and loyalty strategies to drive ongoing engagement
• Building and managing reward and incentive partnerships
• Designing customer feedback and community programmes that foster connection
• Creating journeys that deliver value and enhance satisfaction
• Partnering with CRM to deliver smart, tailored, multichannel communications
• Writing clear, engaging content across email, app, and other touchpoints
• Using data and feedback to measure, refine, and optimise campaigns

YOUR SKILLS AND EXPERIENCE:

• A customer-first mindset with a flair for creative, insight-led marketing
• Experience developing or delivering gamified experiences
• Strong experience in loyalty, engagement, or CRM strategy
• Excellent communication and copywriting skills
• A collaborative working style and confidence to own initiatives
• A solid understanding of customer needs and behaviours

This is a great opportunity to shape the loyalty strategy of a growing, purpose-led business. You’ll be joining at an exciting time, with the chance to build meaningful initiatives that leave a lasting impact on customers. Apply below!