Senior Loyalty Manager

Harnham; London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

An innovative digital business is seeking a Senior Loyalty Manager to spearhead gamification and loyalty initiatives. In this strategic role, you will collaborate with various teams to enhance customer experiences and build meaningful connections. Your expertise in CRM and customer engagement will be crucial as you design personalized communications and reward partnerships. Join this purpose-driven company at a pivotal time and make a lasting impact on customer loyalty and satisfaction.

Qualifications

• Experience in developing gamified experiences and customer engagement strategies.
• Strong communication skills and a collaborative working style.

Responsibilities

• Lead gamification and loyalty strategies to drive customer engagement.
• Design customer feedback programs that enhance satisfaction.

Skills

Gamification Experience

Customer Engagement Strategy

CRM Strategy

Copywriting Skills

Data Analysis

Job description

Job Description

Senior Loyalty Manager - Gamification

£60,000–£65,000

Hybrid – London

Join a fast-growing digital business that’s transforming how people manage their finances. With a strong focus on customer experience, innovation, and fair treatment, they’re rethinking traditional approaches and building products that genuinely meet customer needs.

THE TEAM:

You’ll be part of the Customer team, reporting directly to the Chief Customer Officer. Collaboration is central—you’ll work closely with CRM, marketing, and engagement teams to bring creative ideas to life and shape the overall customer experience.

ROLE AND RESPONSIBILITIES:

This is a hands-on, strategic role where you’ll lead initiatives that deepen customer engagement and foster long-term loyalty. From gamified experiences to personalised comms and reward partnerships, you’ll play a key role in how customers connect with the brand.

Your responsibilities will include:

• Leading gamification and loyalty strategies to drive ongoing engagement
• Building and managing reward and incentive partnerships
• Designing customer feedback and community programmes that foster connection
• Creating journeys that deliver value and enhance satisfaction
• Partnering with CRM to deliver smart, tailored, multichannel communications
• Writing clear, engaging content across email, app, and other touchpoints
• Using data and feedback to measure, refine, and optimise campaigns

YOUR SKILLS AND EXPERIENCE:

• A customer-first mindset with a flair for creative, insight-led marketing
• Experience developing or delivering gamified experiences
• Strong experience in loyalty, engagement, or CRM strategy
• Excellent communication and copywriting skills
• A collaborative working style and confidence to own initiatives
• A solid understanding of customer needs and behaviours

This is a great opportunity to shape the loyalty strategy of a growing, purpose-led business. You’ll be joining at an exciting time, with the chance to build meaningful initiatives that leave a lasting impact on customers. Apply below!