Senior Loyalty Manager

Zachary Daniels; Chester; On-site; GBP 70,000 - 90,000; Full time

Job summary

Zachary Daniels is partnering with a Northwest retail brand to recruit a Senior Loyalty Manager. You will own the online loyalty strategy, shaping a proposition that drives retention and lifetime value across the customer journey.

Working with ecommerce, CRM, digital, product and commercial teams, you will embed loyalty throughout experiences and deliver measurable commercial results. This is a high-visibility role with senior stakeholder influence.

Qualifications

• Proven track record in designing and scaling loyalty programmes.
• Strong commercial mindset with ability to drive revenue.
• Experience working with ecommerce, CRM, and digital teams.

Responsibilities

• Own and develop online loyalty strategy to drive engagement and long-term value.
• Analyse programme performance to deliver commercial growth.
• Collaborate with ecommerce, product, UX and CRO teams to embed loyalty.
• Utilise first-party data to personalise experiences and increase CLV.
• Influence senior stakeholders and align loyalty with commercial objectives.
• Partner with external technology providers to evolve platforms.

Skills

Loyalty strategy

Customer insights

Stakeholder management

Ecommerce / CRM collaboration

Data-driven decisions

Job description

Zachary Daniels Recruitment is delighted to be partnering with a retail brand based in the Northwest looking to recruit an exceptional Senior Loyalty Manager.

This is a rare opportunity to shape the future of customer loyalty for a household name with millions of customers across the UK. As the business continues to invest in digital transformation and ecommerce growth, loyalty has become a key strategic priority, making this one of the most influential customer marketing roles within the organisation.

You’ll take ownership of the online loyalty strategy, developing and evolving a proposition that drives customer retention, frequency and lifetime value. Working across ecommerce, CRM, digital, product and commercial teams, you’ll ensure loyalty is embedded throughout the customer journey while delivering measurable commercial results.

This is a highly visible role where you’ll influence senior stakeholders, shape future investment and use customer insight to deliver a best-in‑class loyalty programme that creates genuine value for both customers and the business.

Key Responsibilities

• Own and develop the online loyalty strategy, creating a market‑leading proposition that drives customer engagement, retention and long‑term value.
• Deliver commercial growth by analysing programme performance, identifying new opportunities and optimising loyalty initiatives through continuous testing and innovation.
• Partner with ecommerce, product, UX and CRO teams to embed loyalty throughout the digital customer journey and enhance the online experience.
• Use customer insight, segmentation and first‑party data to deliver more personalised experiences and improve customer lifetime value.
• Build strong relationships with senior stakeholders across the business, influencing strategy and ensuring loyalty supports wider commercial objectives.
• Lead relationships with external technology partners and suppliers, ensuring platforms and capabilities continue to evolve with customer needs.
• Monitor market trends and competitor activity, identifying opportunities to strengthen the loyalty proposition and maintain a competitive advantage.

We’re looking for an experienced loyalty professional with a strong commercial mindset and a proven track record of developing successful customer loyalty strategies. You’ll be

confident using customer insight and data to inform decision‑making, influencing senior stakeholders and delivering measurable business results. Experience within ecommerce, retail, FMCG or customer‑led businesses would be highly advantageous.

In return, you’ll join a top leading brand offering genuine career progression, the opportunity to influence strategic business decisions and the chance to shape the future of customer loyalty at scale.