Marketing Analytics Manager - Loyalty Programme

Harnham - Data & Analytics Recruitment; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working environment

Career development opportunities

Job summary

Harnham is seeking a Marketing Analytics Manager to own the loyalty analytics framework and guide customer strategy across online and offline channels. You will drive insights on retention, LTV, and engagement, shaping segmentation and testing methodologies to improve campaign effectiveness.

You will partner with Marketing, CRM, Product and Data teams to turn analysis into commercial actions and report on programme performance for senior stakeholders. Hybrid role with growth opportunities.

Qualifications

• Experience in marketing analytics, CRM analytics, customer analytics or loyalty analytics.
• Deep understanding of loyalty programme metrics including retention and lifetime value.
• Experience developing customer segmentation frameworks and behavioural profiling.
• Campaign measurement, experimentation and incremental impact analysis.

Responsibilities

• Drive insights into loyalty programme performance, retention and lifetime value.
• Analyze omnichannel customer behaviour to improve engagement.
• Develop segmentation strategies to identify high-value audiences for targeted marketing.
• Measure loyalty initiatives, promotions, rewards and personalised campaigns.
• Design testing frameworks to assess impact of engagement and retention activity.
• Build and improve reporting and dashboards for visibility of programme performance.
• Collaborate with Marketing, CRM, Product and Data teams to turn analysis into actions.
• Provide strategic recommendations to grow loyalty membership and engagement.

Skills

Advanced SQL

BI reporting

Stakeholder comms

Segmentation frameworks

Tools

BI tools

Job description

This is an opportunity to take ownership of loyalty analytics within a well-established consumer brand. You'll play a role in shaping how the business understands, grows and optimises its loyalty programme, using data to drive customer retention, increase lifetime value, and enhance omnichannel engagement.

The Company

They are a leading consumer-focused organisation with a significant customer base across both digital and physical channels. Customer loyalty sits at the heart of their growth strategy, with continued investment in analytics, personalisation and customer insight. The business is focused on building stronger long-term customer relationships and creating more value from its loyalty programme.

The Role

As a Marketing Analytics Manager, you will be responsible for developing the analytical framework that underpins the loyalty programme and customer strategy. Key responsibilities include:

• Driving insights into loyalty programme performance, customer retention and lifetime value.
• Understanding how loyalty members behave across online and offline channels to improve omnichannel engagement.
• Developing customer segmentation strategies to identify high-value audiences and support targeted marketing activity.
• Measuring the effectiveness of loyalty initiatives, promotions, rewards and personalised campaigns.
• Designing testing frameworks to assess the impact of customer engagement and retention activity.
• Building and improving reporting and dashboard capabilities to provide visibility of programme performance.
• Partnering closely with Marketing, CRM, Product and Data teams to turn analysis into commercial action.
• Providing strategic recommendations on how the loyalty programme can grow membership, increase engagement and drive customer value.

Your Skills & Experience

• Experience within marketing analytics, CRM analytics, customer analytics or loyalty analytics.
• Deep understanding of loyalty programme metrics including retention, customer lifetime value (LTV/CLV), frequency and customer engagement.
• Experience developing customer segmentation frameworks and behavioural profiling.
• Background in campaign measurement, experimentation and incremental impact analysis.
• Advanced SQL skills and experience working with large customer datasets.
• Experience building stakeholder-facing reporting and dashboards using BI tools.
• Ability to translate complex analysis into clear commercial recommendations.

What They Offer

• Competitive salary and bonus potential.
• Hybrid working environment.
• Opportunity to own and shape a high-profile loyalty analytics function.
• Exposure to senior stakeholders and strategic customer decisions.
• Strong career development opportunities within a growing analytics team.