Senior Online Loyalty Strategy Lead

Zachary Daniels Recruitment; Chester; On-site; GBP 70,000 - 110,000; Full time

Job summary

Zachary Daniels Recruitment is partnering with a Northwest-based retail brand to recruit a Senior Loyalty Manager. This role leads the online loyalty strategy, shaping a market-leading proposition that drives engagement, retention and lifetime value across the customer journey.

You'll collaborate with ecommerce, CRM, digital, product and commercial teams to embed loyalty throughout the journey while delivering measurable commercial results for millions of UK customers.

Qualifications

• Experience developing customer loyalty strategies.
• Experience in ecommerce, retail, FMCG or customer-led businesses.

Responsibilities

• Own and develop the online loyalty strategy, creating a market-leading proposition that drives customer engagement, retention and long-term value.
• Deliver commercial growth by analysing programme performance, identifying new opportunities and optimising loyalty initiatives through continuous testing and innovation.
• Partner with ecommerce, product, UX and CRO teams to embed loyalty throughout the digital customer journey and enhance the online experience.
• Use customer insight, segmentation and first-party data to deliver more personalised experiences and improve customer lifetime value.
• Build strong relationships with senior stakeholders across the business, influencing strategy and ensuring loyalty supports wider commercial objectives.
• Lead relationships with external technology partners and suppliers, ensuring platforms and capabilities continue to evolve with customer needs.
• Monitor market trends and competitor activity, identifying opportunities to strengthen the loyalty proposition and maintain a competitive advantage.

Job description

Zachary Daniels Recruitment is partnering with a Northwest-based retail brand to recruit a Senior Loyalty Manager. This role leads the online loyalty strategy, shaping a market-leading proposition that drives engagement, retention and lifetime value across the customer journey.

You'll collaborate with ecommerce, CRM, digital, product and commercial teams to embed loyalty throughout the journey while delivering measurable commercial results for millions of UK customers.