Senior Local Marketing Manager

wagamama; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule (3x/week at HQ)

Wagamama food allowance

Discounts across retail, hospitality &

Family-friendly pay benefits

Job summary

wagamama is seeking a Senior Local Marketing Manager (NSO + growth) for a 12-month fixed-term contract in London. The role blends strategic planning with hands-on local activation, translating national frameworks into effective regional campaigns.

You'll lead end-to-end site openings, refurbishments, and regional campaigns, coordinating cross-functional teams, budgets, and partnerships to deliver measurable growth across priority locations.

Qualifications

• Highly developed campaign planning and delivery experience across multiple sites.
• Strong stakeholder engagement with senior leadership and regional teams.
• Proven ability to translate national brand frameworks into local activation.

Responsibilities

• Lead end-to-end strategy and delivery for New Site Openings and major refurbishments.
• Oversee regional campaign planning to reflect local trading nuances and commercial priorities.
• Establish and maintain a cross-functional operating model for priority growth sites.
• Collaborate with regional Finance to review site performance and opportunities.
• Maintain an annual trading, regional calendar with location-specific activations.
• Manage local budget, media/PR agency relationships, and campaign localisation.

Skills

Campaign planning

Stakeholder management

Budget management

Multisite campaigns

Communication

Cross-functional collaboration

Job description

12 month FTC | hybrid 3x a week | london bridge | competitive salary

at wagamama, food is life and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ’92. it’s all about good food, good vibes, and good company

were looking for a senior local marketing manager (NSO + growth) to join us for a 12 month fixed term contract

ready to dive in and stir things up?

we are looking for |

a senior marketing manager to lead campaign planning, territory strategy, and marketing investment delivery across high stake regions, New Site Openings (NSOs), and priority growth sites.

this role acts as the definitive strategic "voice of the regions" within central planning, ensuring national frameworks are translated into highly effective local commercial engines without separating planning from execution

what you'll do |

• lead end to end strategy and delivery for New Site Openings, major refurbishments, and key strategic territories, maintaining accountability from blueprint through post launch performance tracking.
• lead regional campaign planning for complex, high stake territories, acting as the strategic voice of the regions to ensure national campaign frameworks reflect local trading nuances, commercial priorities, supplier requirements, CRM boundaries, and operational realities.
• establish a consistent cross functional operating model for priority growth sites, using commercial insight to propose target locations, validate operational readiness, and agree realistic, location specific success measures
• collaborate with regional Finance stakeholders to review site performance, identify trading opportunities, align upcoming campaigns, and share commercial performance insights alongside active local marketing activity
• maintain a forward looking annual trading, regional occasion, and cultural opportunity calendar, prioritising bespoke local activation where it offers clear commercial value beyond the national brand campaign
• share responsibility for local budget management, regional media and PR agency management, national campaign localisation, TTL campaign delivery, restaurant visits with AMs, and Regional Meeting updates

what you'll need |

• highly organised
• commercially minded, financially literate and sales orientated
• strong communicator, able to influence and engage senior stakeholders and local marketing teams
• agile in adapting plans accordingly
• experience in restaurant / hospitality / retail to be able to best resonate with teams on the ground
• highly cross functional team player with strong multi site campaign management experience

what's in it for you |

• hybrid working (3x a week at noodle hq, the rest at home)
• come as you are culture, with modern offices, fresh fruit and soft drinks
• £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
• + further discounts across retail, hospitality & leisure — perks that make life sweeter
• supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents

nothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belong