digital experience manager

Wagamama; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

£200 monthly Wagamama food allowance

Private healthcare

3% pension contribution

25 days holiday + bank holidays

Job summary

Wagamama in Greater London is seeking a digital experience lead responsible for app, web and overall digital performance. You will translate strategic business needs into clear product requirements in partnership with tech and transformation, manage the SEO agency and CMS platform, and drive Martech optimisations across marketing.

You will define a three-year web and app strategy, oversee projects from brief to launch, measure impact with robust KPIs, and partner with agencies to deliver

Qualifications

• 2+ years in digital marketing, performance, seo/cro across websites and apps.
• Guest-first mindset with strong analytical judgement and hands-on web/app analytics understanding.
• Proven experience improving digital journeys and translating insight into measurable outcomes.
• Experience gathering requirements, developing business cases and delivering digital change with tech teams.
• Strong knowledge of GA4, digital analytics, SEO, CRO, experimentation, and CMS platforms.

Responsibilities

• Own the end-to-end app guest experience and performance, ensuring simple, useful journeys.
• Define and maintain 3-year and in-year web/app strategy and roadmap.
• Manage digital projects from brief to launch with visibility on risks and benefits.
• Manage digital agencies and platform partners, including contracts and governance.
• Establish measurement frameworks and KPIs for digital initiatives against guest and commercial outcomes.

Skills

Digital marketing

Analytics & measurement

SEO & CRO

Stakeholder & project mgmt

Tools

GA4

CMS platforms

SEO tools

Job description

this role is focused on app, web and overall digital experience and you will be responsible for digital performance including analytics, driving data-led strategic recommendations to optimise our guest journeys, and digital products this is not a product manager role but will be responsible for translating strategic business needs into product requirements in partnership with tech and transformation department this role will manage the seo agency + cms platform, driving recommendations for mar tech tooling optimisations across marketing department/s e.g.cms/dam integration what you'll do | website experience + performance

app experience + performance

• own the end-to-end app guest experience and performance, ensuring user journeys are simple, useful and engaging
• use app and customer analytics, reviews and feedback to prioritise improvements and optimise engagement and conversion

digital roadmap, strategy + delivery

• define and maintain the three-year and in-year web and app strategy and roadmap, balancing guest needs, commercial value, effort and scale
• manage digital projects and ad hoc initiatives from brief through to launch, ensuring progress, risks, dependencies and benefits are visible

platform, partners + innovation

• manage relevant digital agencies and platform partners, including contracts, performance governance and qbr/mbr cycles
• own the seo agency relationship and hold partners accountable for clear, measurable outcomes
• identify new digital opportunities, platform improvements and marketing technology

insight, measurement & optimisation

• establish robust measurement frameworks and kpis for digital initiatives, tracking delivery against guest and commercial outcomes 2+ years' experience in digital marketing, performance, seo/cro across websites and apps, ideally within hospitality, retail, leisure or another customer-led environment
• a guest-first mindset, combined with strong analytical judgement and hands-on understanding of web and app analytics
• proven experience improving digital journeys and translating insight into measurable customer and commercial outcomes
• experience gathering requirements, developing business cases and working with technology teams to deliver digital change
• strong working knowledge of GA4 / digital analytics & measurement, seo, cro, experimentation, cms platforms
• excellent stakeholder, agency and project management skills, with the ability to influence and communicate clearly at all levels at wagamama, food is life and we're here to make every bite count. with over 170 restaurants across the UK (and growing fast) we've been dishing up vibrant, fresh asian inspired flavours since '92. it's all about good food, good vibes, and good company hybrid working (3x a week at noodle hq, the rest at home)
• 20% bonus
• come as you are culture, with modern offices, fresh fruit and soft drinks
• £200 monthly wagamama food allowance - enjoy all your favourite dishes on us!
• private healthcare cover
• 3% pension contribution
• 25 days holiday plus bank holidays
• + further discounts across retail, hospitality & leisure - perks that make life sweeter
• supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents

nothing brings people together like great food. no matter where you're from or who you are, you've got a seat at our table | because food is the ultimate connector, and here everyone belong