Senior Link-Building Lead — Remote SEO Strategy

Receptional; Bedford; On-site; GBP 33,000 - 40,000; Full time

Benefits offered by this job

25 days holiday

Birthday off

Flexible working hours

Hybrid and remote options

Annual bonus

Job summary

Receptional is seeking a Senior Link-Building Outreach Specialist to lead complex iGaming campaigns from end to end, manage direct reports, and shape outreach strategy within a fast-paced agency. You will work across strategic link-building, outreach, and content initiatives, driving results for top clients.

Join a remote-first agency with strong growth, investment in development, and a path to leadership. Competitive benefits and ongoing Academy resources support your career progression.

Qualifications

• 2+ years' experience in off-page SEO and link-building, ideally agency-side
• Proven line management or mentoring experience — you've developed people, not just worked alongside them
• A strong track record of securing high-quality placements through compelling outreach and effective negotiation
• Proficient with outreach and SEO tools — BuzzStream, Ahrefs, SEMrush, or equivalent
• Experience managing third-party budgets — tracking spend, flagging risks, and negotiating to stay on target
• Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you
• Confident presenting to clients and senior stakeholders — you can hold a room and handle difficult questions
• Comfortable using AI tools to support content production and outreach workflows
• Experience in digital PR campaigns
• Solid understanding of SEO or content optimisation
• iGaming or regulated-sector experience — we'll get you up to speed if not

Responsibilities

• Developing and owning strategic link-building plans across a portfolio of iGaming clients — from research and targeting through to placement and performance analysis
• Sourcing high-quality publications and websites aligned to each client's sector and objectives
• Crafting compelling outreach communications and negotiating placements within agreed budget parameters
• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
• Monitoring third-party spend proactively — identifying overspend risks early and addressing them through effective negotiation
• Managing and developing your direct reports through regular 1-1s, SMART goal setting, performance reviews, and hands-on guidance
• Owning your client accounts end-to-end: transparent monthly updates, strategy sessions, KAM planning, and client meetings
• Presenting campaign insights and performance to clients and internal stakeholders with confidence
• Contributing to agency marketing and growth initiatives — newsletters, blog posts, and client development plans

Skills

Off-page SEO

Link-building

Line management

Client presentations

Budget management

Data-driven mindset

AI-assisted outreach

Tools

BuzzStream

Ahrefs

SEMrush

Job description

Receptional is seeking a Senior Link-Building Outreach Specialist to lead complex iGaming campaigns from end to end, manage direct reports, and shape outreach strategy within a fast-paced agency. You will work across strategic link-building, outreach, and content initiatives, driving results for top clients.

Join a remote-first agency with strong growth, investment in development, and a path to leadership. Competitive benefits and ongoing Academy resources support your career progression.