Off-Site SEO Lead: Earned Media & Link Building

Intralot; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Health insurance

Volunteering days

Home office allowance

Wellness or Gym allowance

Flexi-block policy to work abroad

Annual Summer and Christmas parties

Job summary

Bally’s Intralot is seeking an experienced Off-Site SEO Manager to strengthen organic authority across our UK and Spain ventures. You will lead Digital PR, earned media, and link-building campaigns across multiple markets, coordinating with internal teams and agencies to boost visibility.

You will manage a cross-functional team and external partners, delivering data-driven campaigns while aligning with regulatory requirements and brand priorities.

Qualifications

• Experience in off-site SEO, Digital PR or link-building with a track record of high-quality backlinks and editorial coverage.
• Proven experience planning and executing Digital PR campaigns with earned coverage from authoritative publications.
• Strong news sense, creativity, and ability to find compelling data-driven angles.
• Understanding of link profile management, including backlink auditing and risk identification.
• Familiarity with Reddit, Trustpilot, YouTube and related platforms for organic visibility.

Responsibilities

• Developing and owning the off-site SEO and AEO strategy across 8 venture websites globally, with a clear roadmap of forward-planned activities.
• Leading the off-site SEO strategy for Spain, coordinating with local teams and agencies.
• Planning and executing Digital PR campaigns that secure editorial coverage and quality backlinks.
• Surfacing first-party data assets to fuel PR campaigns.
• Managing the link-building agency and any freelance resources.
• Collaborating with content teams to tie off-site campaigns to on-site priorities.
• Tracking and reporting off-site performance and impact across AI-enabled channels.

Skills

Off-site SEO

Digital PR

Link-building

Agency management

Analytics GA4

UK/Spain markets

Content strategy

SEO tools

Tools

Ahrefs

Majestic

Google Search Console

Outreach tools

Job description

Bally’s Intralot is seeking an experienced Off-Site SEO Manager to strengthen organic authority across our UK and Spain ventures. You will lead Digital PR, earned media, and link-building campaigns across multiple markets, coordinating with internal teams and agencies to boost visibility.

You will manage a cross-functional team and external partners, delivering data-driven campaigns while aligning with regulatory requirements and brand priorities.