Senior Technical SEO Architect — Portfolio Leader

Legend Corp; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Annual discretionary bonus

Paid annual leave

Long term incentive plan

Global Legend events

Job summary

Legend is seeking a Principal Technical SEO to own the technical SEO strategy across our iGaming and sports domains. Reporting to the Chief Gaming Officer, you will collaborate with Product, Engineering and Analytics to drive measurable organic and commercial impact.

This senior individual contributor role combines hands-on coding, AI-enabled automation and scalable standards to elevate our technical SEO across a multi-domain portfolio.

Qualifications

• Proven track record leading complex technical SEO initiatives at scale.
• Hands-on coding and automation capabilities with tooling experience.
• Ability to translate SEO findings into business priorities.
• Influence with senior stakeholders without direct authority.

Responsibilities

• Co-own portfolio-wide technical SEO strategy, standards and roadmaps.
• Lead investigations across crawling, rendering, indexation and architecture.
• Partner with Product and Engineering on migrations and major releases.
• Build automated monitoring, diagnostics and AI-enabled workflows.
• Develop internal tools and reusable technical patterns.
• Coach and raise technical capability across the SEO organization.

Skills

Technical SEO at scale

Hands-on coding

AI and automation

Strategic thinking

Influence without authority

Job description

Legend is seeking a Principal Technical SEO to own the technical SEO strategy across our iGaming and sports domains. Reporting to the Chief Gaming Officer, you will collaborate with Product, Engineering and Analytics to drive measurable organic and commercial impact.

This senior individual contributor role combines hands-on coding, AI-enabled automation and scalable standards to elevate our technical SEO across a multi-domain portfolio.