Senior Lifecycle Marketing Specialist

Booksy; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic and rapidly growing company as a Senior Lifecycle Marketing Specialist. In this fully remote role, you'll develop segmented lifecycle programs that enhance customer engagement and retention across a global beauty marketplace. Collaborating with cross-functional teams, you will design and optimize multi-channel campaigns, leveraging data-driven insights to create exceptional customer journeys. If you're a self-starter with a passion for marketing and a track record of success in CRM, this is the perfect opportunity to thrive in a fast-paced environment and make a significant impact.

Benefits

Fully remote position

Supportive team environment

Opportunity to work in a fast-growing industry

Qualifications

• 5+ years of experience in Lifecycle/CRM marketing in SaaS or marketplace environments.
• Strong analytical skills with experience in A/B testing and marketing automation tools.

Responsibilities

• Design and implement multi-channel lifecycle campaigns.
• Analyze campaign performance metrics to drive improvements.

Skills

Lifecycle/CRM marketing

Customer journey mapping

A/B testing

Segmentation strategies

Marketing automation tools

Project management

Fluent in English

Tools

Braze

Iterable

Salesforce Marketing Cloud

HubSpot

Job description

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Working in a rapidly growing and evolving company presents unique opportunities and challenges. If you prefer a stable environment with clear processes and structures, then, honestly, this role may not be for you. However, if you're a driven self-starter with initiative and motivation to grow your career in a dynamic environment that's scaling globally, then you'll likely thrive at Booksy.

The people you'll enjoy working with and the impact you'll have:

As a Senior Lifecycle Marketing Specialist in our Marketing Operations Team, your goal will be to develop and expand segmented lifecycle programs that foster engagement, enhance long-term retention, and boost customer lifetime value (LTV) across our global beauty, health, and wellness marketplace. You'll collaborate closely with Martech, Data, and Product teams to craft exceptional customer journeys for providers and users alike.

Your Responsibilities:

1. Design and implement multi-channel lifecycle campaigns (email, push notifications, SMS, in-app messaging).
2. Enhance customer journeys through data-driven A/B testing and segmentation strategies.
3. Partner with cross-functional teams to deliver personalized and engaging customer experiences.
4. Analyze campaign performance metrics to drive continuous improvement and ROI.

Requirements:

To succeed in this role, you should have:

• 5+ years of proven experience in Lifecycle/CRM marketing within SaaS or two-sided marketplace environments, driving engagement, retention, and revenue.
• Deep understanding of customer journey mapping and multi-channel campaign optimization.
• Strong analytical skills with experience in A/B testing, segmentation, and marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot).
• Proven ability to collaborate across teams to create customer-centric messaging and experiences.
• Excellent project management skills, balancing strategic planning with hands-on execution in a fast-paced environment.
• Fluent in English.

It will also help if you have:

• Experience in a Product-Led Growth (PLG) environment.
• Experience building journeys targeting both B2B and B2C customers.

Benefits:

Some benefits we offer include:

• A fully remote position within a globally distributed team.
• The chance to be part of the world's fastest-growing beauty marketplace.
• Supportive team environment.
• Additional benefits may vary depending on location.

Please submit your application and CV in English for review.

Our Diversity and Inclusion Commitment:

We operate in a creative and diverse industry and are committed to fostering an inclusive environment. We welcome applicants from all backgrounds and ensure fair hiring practices. If you need accessibility accommodations, contact us at [e-mail].

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Non-profit Organizations
• Primary and Secondary Education