Senior Insights & Strategy Manager

Mackenzie Jones; Slough; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading FMCG company is seeking a Senior Insights & Strategy Manager to drive consumer understanding and strategic growth. This role involves translating insights into actionable strategies, influencing marketing decisions, and fostering a culture of curiosity within the team. The ideal candidate will excel in storytelling and strategic thinking, working closely with brand teams to shape impactful strategies.

Qualifications

• Inspiring storyteller translating insights into narratives.
• Strategic partner to brand teams, influencing decisions.

Responsibilities

• Drive consumer insight agenda across brand portfolio.
• Translate complex data into clear consumer journey views.

Skills

Storytelling

Strategic Thinking

Curiosity

Job description

This range is provided by Mackenzie Jones. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Mackenzie Jones

Connecting Commercial & Marketing talent across FMCG & Retail

Senior Insights & Strategy Manager

FMCG – Food

Hybrid – 3 days in the office, 2 remote days - near Slough

The opportunity:

A well known FMCG company is seeking a Senior Insights and Strategy Manager to Join and drive consumer understanding and shape strategic growth.

We’re looking for a strategic and curious thinker to join our ambitious Insight Team—an exciting opportunity to influence the future of our brands through big-picture thinking and data-driven storytelling.

You’ll be the voice of the consumer, translating insight from a range of sources into actionable strategies. Your work will directly inform decisions across Marketing and Commercial teams, helping to unlock growth and innovation.

You'll take the lead on developing and driving the consumer insight agenda across the brands, ensuring we stay ahead of trends and focused on what really matters to our customers.

What will my key accountabilities be?

Shape Strategy Through Insight. Lead with Curiosity

An insight leader to play a pivotal role in driving brand growth through deep consumer understanding. This role offers the chance to influence strategic decisions and foster a culture of curiosity across the business.

Insight Leadership That Drives Impact

• Take full ownership of the consumer insight agenda across the brand portfolio ensuring insights are at the heart of brand, marketing, and commercial strategies.
• Lead the development and execution of annual plans, designed to align with business priorities and fuel long-term growth.
• Translate complex data from a range of sources—quant, qual, behavioural, and syndicated—into a clear and compelling view of the consumer journey.
• Bring insights to life through powerful storytelling, helping teams connect emotionally and strategically with consumer needs.
• Play an active role in shaping the wider Insight function—contributing to team culture, elevating standards, and championing best practice across the business.

Partnering for Growth

• Work closely with Brand teams as their trusted insight advisor—informing brand strategy, creative development, and campaign execution and offer challenge and guidance on brand health.
• Collaborate cross-functionally with Innovation, Category, and Shopper teams to ensure consumer thinking drives idea generation, execution, and post-launch optimisation.

A great candidate will:

• Be an inspiring storyteller—translating insight into compelling narratives that drive impact and spark action across teams.
• Act as a strategic partner to the brand team challenging constructively, shaping decisions, and influencing direction, all while building strong, collaborative relationships.
• Approach challenges with curiosity and a discovery mindset, always digging deeper to uncover the real human truths and turning them into clear, actionable insights.
• Work with agility and pace, anticipating needs and delivering insight that’s one step ahead.
• Embrace a growth mindset, constantly learning, building on your strengths, and always looking for ways to be even better.

Apply today with your most up-to-date CV to [e-mail]

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us at Mackenzie Jones Recruitment so you don’t miss them.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Analyst

• Industries

  Food and Beverage Manufacturing

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