Product Marketing Manager

Akaina Talent; London; Hybrid; GBP 76,500 - 93,500; Full time

Job summary

A leading PropTech company is looking for a Product Marketing Manager to lead a major platform relaunch. You will shape the go-to-market strategies and influence the building sector’s approach to major projects. Ideal candidates should have strong product marketing experience, particularly in SaaS, and skills in customer journeys and analytics. This role offers a base salary up to £85K and a hybrid working model.

Qualifications

• 5+ years product marketing experience, ideally in SaaS.
• Strong understanding of go-to-market strategy and customer journeys.
• Platform launch experience and customer migration expertise.

Responsibilities

• Go-to-market strategy for platform launches and feature rollouts.
• Customer migration messaging and retention communications.
• Market research and customer insights to inform product strategy.

Skills

Product marketing experience

Go-to-market strategy

Analytical approach

Cross-functional collaboration

Communication skills

Tools

HubSpot

Google Analytics

Job description

This range is provided by Akaina Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Akaina Talent

Product Marketing Manager - PropTech Scale-Up (London, Hybrid)

Ready to shape the future of how cities are planned and built?

I'm working with an innovative PropTech company that's about to launch something genuinely game-changing. They provide planning tools for architects and developers, - and they're rebuilding their platform from the ground up.

Why this role is different:

Lead a major platform relaunch - September/October launch with hundreds of existing customers to migrate successfully

️ Impact an entire industry - Your work will directly influence how the built environment sector approaches major projects

Join at the perfect moment - Post-restructure clarity, pre-scale opportunity with marketing budget increasing 6x post-launch

Strong collaboration with tech teams - Work closely with both product and commercial teams with direct leadership access

What you'll own:

• Go-to-market strategy for platform launches and feature rollouts
• Customer migration messaging and retention communications
• Market research and customer insights to inform product strategy
• Sales enablement materials and revenue team support
• Content leadership, including thought leadership and case studies
• Product adoption optimisation and performance measurement
• Competitive intelligence and market positioning

What they're looking for:

• 5+ years product marketing experience (SaaS ideal)
• Strong understanding of go-to-market strategy and customer journeys
• Platform launch experience and customer migration expertise
• Analytical approach with familiarity with HubSpot, Google Analytics
• Cross-functional collaboration and strong communication skills
• Ability to translate complex product capabilities into clear customer value

The package:

• Up to £85K base (flexibility for the right person)
• 2-3 days in office (flexible, trust-based approach)
• Direct reporting to CCO with genuine strategic influence

The business fundamentals are strong with excellent customer retention, growing customer value, and proven market fit.

This isn't just another PMM role - it's a chance to lead the transformation of how an entire industry thinks about data visualisation and planning tools.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Information Technology

• Industries

  Architecture and Planning and Building Construction

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