Senior Influencer Strategy & Planning Lead (Hybrid)

Influship; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Discretionary bonus opportunity

Hybrid working model (FlexModes)

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Job summary

Sony Interactive Entertainment is seeking a Senior Influencer Planning Manager to translate PlayStation's global influencer approach into actionable plans across priority games, hardware, services, and brand campaigns. You will collaborate with Influencer Partnerships, Brand, Media, Studios, Social, and local market teams to ensure clear briefs, planning tools, and consistent execution.

The role emphasizes portfolio prioritisation, investment strategy, KPI-driven measurement, and

Qualifications

• 7+ years in influencer marketing or related fields.
• Bachelor's degree or equivalent experience.
• Strong understanding of creator landscapes and platforms.
• Ability to translate insights into strategy and planning recommendations.
• Experience with portfolio prioritisation, investment planning, and measurement.

Responsibilities

• Develop planning documents, campaign frameworks, and recommendations for priority influencer initiatives.
• Maintain planning calendars, portfolio roadmaps, and intake inputs across influencer workstreams.
• Synthesize research into clear planning implications with internal and external partners.
• Coordinate global/local planning outputs with governance and templates.

Skills

Influencer marketing

Creator strategy

Brand planning

Social strategy

Communication skills

Project management

Data interpretation

AI fluency

Education

Bachelor's degree in marketing or related field

Job description

Sony Interactive Entertainment is seeking a Senior Influencer Planning Manager to translate PlayStation's global influencer approach into actionable plans across priority games, hardware, services, and brand campaigns. You will collaborate with Influencer Partnerships, Brand, Media, Studios, Social, and local market teams to ensure clear briefs, planning tools, and consistent execution.

The role emphasizes portfolio prioritisation, investment strategy, KPI-driven measurement, and