Senior Brand & Creative Designer — PlayStation Digital

Sony Interactive Entertainment Inc.; Greater London; On-site; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Private Medical Insurance

25 days holiday per year

On Site Gym

Free soft drinks

Access to cycle garage and showers

Job summary

Sony Interactive Entertainment is seeking a Senior Creative Designer to blend strong visual craft with brand strategy for PlayStation digital products and services. You will translate insights into distinctive visuals, collaborate with designers and copywriters, and present compelling design proposals to stakeholders.

You'll shape creative direction, ensuring brand consistency across PlayStation Store, website, CRM and social channels while understanding customer journeys and emotional appeal.

Qualifications

• Around 8+ years' experience in creative design, brand design, digital art direction or a related multidisciplinary creative role.
• A strong portfolio demonstrating visual creative craft alongside strategic thinking, including brand positioning, customer propositions and creative direction.
• Experience using customer insight and research to shape creative strategy and translate positioning into visual identities, creative territories or design systems.
• Experience developing creative for digital products, services, commerce or customer-facing digital communications - not solely traditional advertising campaigns.
• Strong visual storytelling and presentation skills, with experience building and presenting compelling creative proposals to clients or senior stakeholders.
• A collaborative approach, working confidently with designers, copywriters and other specialists to bring ideas to life.
• Curiosity about popular culture, entertainment, technology and how audiences discover, consume and engage with content.
• Experience in gaming, entertainment, or consumer technology sectors
• Experience working in both agency and in-house creative teams.
• Experience developing creative frameworks or pitching methodologies
• Familiarity with digital marketing, performance marketing or customer engagement.
• Experience working alongside Creative Directors, Design Directors or Creative Leads, with an ambition to develop into a broader creative leadership role.
• Familiarity with digital retail, performance marketing, or personalization (DCO)

Responsibilities

• Understand the business challenge - Interrogate briefs, challenge assumptions and identify the underlying business and customer problems. Connect marketing objectives with customer behaviour to find stronger creative opportunities.
• Shape positioning and propositions - Use customer research, insights and performance data to help define brand positioning, messaging hierarchies and compelling customer propositions. Turn complex features into meaningful functional and emotional benefits.
• Develop creative and visual direction - Translate strategy into distinctive visual territories, brand identity concepts and design principles. Work with designers, copywriters and creative specialists to develop ideas that are clear, engaging and unmistakably PlayStation.
• Create connected digital experiences - Ensure creative positioning works across PlayStation Store, PlayStation.com, CRM, social and other digital touchpoints, adapting messaging and creative direction to different audiences and stages of the customer journey.
• Build and sell the idea - Create high-quality, visually compelling presentations that simplify complex thinking, communicate creative recommendations and inspire stakeholder confidence. Collaborate with the wider team to raise creative standards and share effective ways of working.

Skills

8+ years experience

Strong portfolio

Customer insight & research

Digital product creativity

Visual storytelling & presentation

Collaborative cross-functional work

Curiosity about pop culture/tech

Gaming/entertainment/tech experience

Agency & in-house experience

Creative frameworks/pitching

Digital marketing familiarity

Leadership potential with CD/LD

Digital retail/DCO familiarity

Job description

Sony Interactive Entertainment is seeking a Senior Creative Designer to blend strong visual craft with brand strategy for PlayStation digital products and services. You will translate insights into distinctive visuals, collaborate with designers and copywriters, and present compelling design proposals to stakeholders.

You'll shape creative direction, ensuring brand consistency across PlayStation Store, website, CRM and social channels while understanding customer journeys and emotional appeal.