Senior Brand & Creative Designer — Hybrid, Digital Experiences

Sony Interactive Entertainment Inc. (Japan); Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Private Medical Insurance

Dental Scheme

25 days holiday

On Site Gym

Subsidised Café

Free drinks

On site bar

Cycle showers

Job summary

Sony Interactive Entertainment is hiring a Senior Creative Designer to shape how PlayStation’s digital products are positioned and experienced worldwide. You’ll combine strong visual craft with brand strategy, translating insights into distinctive visual territories and design systems.

Work with designers, copywriters and specialists to craft compelling propositions and present ideas to stakeholders. This role emphasizes strategy as much as execution, with opportunities across global campaigns

Qualifications

• Around 8+ years' experience in creative design, brand design, digital art direction or a related multidisciplinary creative role.
• A strong portfolio demonstrating visual craft alongside strategic thinking, including brand positioning and customer propositions.
• Experience using customer insight and research to shape creative strategy and translate positioning into visual identities or design systems.
• Experience developing creative for digital products, services, commerce or customer-facing digital communications—not solely traditional advertising campaigns.
• Strong visual storytelling and presentation skills, with experience building and presenting compelling creative proposals to clients or senior stakeholders.
• A collaborative approach, working confidently with designers, copywriters and other specialists to bring ideas to life.
• Curiosity about popular culture, entertainment, technology and how audiences discover, consume and engage with content.

Responsibilities

• Understand the business challenge – Interrogate briefs, challenge assumptions and identify underlying business and customer problems.
• Shape positioning and propositions – Use customer research and performance data to define brand positioning and messaging hierarchies.
• Develop creative and visual direction – Translate strategy into distinctive visual territories and design systems.
• Create connected digital experiences – Ensure creative positioning works across PlayStation Store, PlayStation.com, CRM and social.
• Build and sell the idea – Create high-quality presentations that communicate recommendations and inspire stakeholders.

Skills

Creative design

Brand design

Digital art direction

Brand positioning

Customer insights

Creative strategy

Storytelling skills

Presentation skills

Collaborative attitude

Pop culture curiosity

Job description

Sony Interactive Entertainment is hiring a Senior Creative Designer to shape how PlayStation’s digital products are positioned and experienced worldwide. You’ll combine strong visual craft with brand strategy, translating insights into distinctive visual territories and design systems.

Work with designers, copywriters and specialists to craft compelling propositions and present ideas to stakeholders. This role emphasizes strategy as much as execution, with opportunities across global campaigns