Senior Influencer Partnerships Lead — UK

Airbnb, Inc.; Greater London; Presencial; GBP 72.000 - 90.000; Tempo integral

Resumo da vaga

Airbnb is seeking a Senior Influencer Manager in the UK to lead our influencer programme, localise priorities, and deliver campaigns that connect the brand to culturally relevant conversations. You will own campaigns end to end—from creator sourcing to reporting—and collaborate with agency partners.

Based in the UK Communications team, you will integrate influencer activity into campaign narratives and coordinate with Brand Marketing and Paid Media for amplification, with upfront rights and

Qualificações

• 8+ years in communications, influencer marketing, talent partnerships or social-first content strategy.
• Deep knowledge of the UK creator landscape and what resonates with diverse audiences.
• Experience building creator partnerships into integrated campaigns tied to earned, social and reputation storytelling.
• End-to-end campaign experience across organic and paid environments: sourcing, briefing, rights, contracting, analysis.

Responsabilidades

• Own and scale Airbnb's influencer programme in the UK against local, regional and global priorities — timelines, creative execution and performance.
• Deliver across earned, organic and paid influencer work, partner with UK teams on creator selection, briefing, permissions and asset delivery.
• Integrate influencer into core campaign narratives and press strategy from inception with the UK Communications team.
• Identify, vet and build relationships with creators across Instagram, TikTok and YouTube with inclusive, culturally relevant casting.
• Write briefs covering objectives, messages and content guidelines; lead onboarding and content reviews against brand standards.
• Coordinate with legal and agency teams on contracts: deliverables, usage rights, paid media, exclusivity and payment.
• Stay plugged into culture and trends (Gen Z), bringing forward creator ideas and reactive opportunities.
• Manage logistics for influencer stays and experiences, including vetting and host coordination.
• Track performance using CreatorIQ, Sprinklr and Airtable; optimize with agency and report to regional team.

Conhecimentos

Influencer marketing

Talent partnerships

Social-first content

UK creator landscape

End-to-end campaigns

Negotiation

Brief writing

Creator tools

Ferramentas

CreatorIQ

Sprinklr

Descrição da vaga

Airbnb is seeking a Senior Influencer Manager in the UK to lead our influencer programme, localise priorities, and deliver campaigns that connect the brand to culturally relevant conversations. You will own campaigns end to end—from creator sourcing to reporting—and collaborate with agency partners.

Based in the UK Communications team, you will integrate influencer activity into campaign narratives and coordinate with Brand Marketing and Paid Media for amplification, with upfront rights and