UK Influencer Marketing Manager — Growth & Partnerships

YFood Ltd; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

30 days paid vacation

Sports allowance €30/month

Sensory Team product tasting access

Free yfood in offices

Fruit basket

Dress code: Come as you are

Job summary

yfood is seeking an Influencer Marketing Manager UK to localise and drive our UK influencer strategy across Instagram, YouTube, Twitch and TikTok. You will identify creators, craft briefs, and lead end-to-end campaigns that blend authentic content with measurable performance.

Collaborate with marketing, product and retail teams, manage KPIs, and report insights while exploring affiliate programs and paid amplification. Fluency in English and a proactive, data-driven mindset are essential.

Qualifications

• A degree in Marketing, Communications, Business, or a related field
• 2–3+ years of hands-on experience in Influencer Marketing, ideally managing campaigns and creator partnerships independently
• Strong knowledge of the UK social media and influencer landscape, including relevant platforms, creators, trends, and audiences
• A proactive, structured, and independent way of working, with the ability to take ownership of projects from planning through execution
• A strong commercial and analytical mindset, with experience working towards clear KPIs and using performance data to inform decisions
• Strong communication and relationship-building skills, with confidence in negotiating and managing influencers, agents, and external partners
• Fluent English (C2 or native-level), with an excellent understanding of UK culture, communication style, and tone of voice
• A collaborative mindset and the confidence to communicate your perspective, challenge ideas constructively, and manage different stakeholder expectations

Responsibilities

• Localise and execute yfood’s influencer marketing strategy across Instagram, YouTube, Twitch and TikTok in the UK market.
• Identify, source and onboard creators of all sizes, building a strong and diverse influencer network aligned with the brand.
• Develop creative campaign concepts and briefs that enable creators to produce authentic, high-performing content.
• Manage the end-to-end execution of influencer collaborations, including outreach, negotiation, contracting, briefing, approvals and campaign execution.
• Build and maintain strong relationships with influencers, talent managers and UK-based agencies, acting as a trusted partner for long-term collaborations.
• Manage campaign KPIs, ensuring performance is tracked, analysed and continuously optimised.
• Support performance initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification and creator-led paid media, where relevant.
• Monitor campaign results and compile regular reporting on influencer performance, sharing insights and best practices across markets.
• Work closely with marketing, product and retail teams to ensure influencer activity aligns with broader brand campaigns and commercial priorities.

Skills

Influencer Marketing

Campaign management

Negotiation

Data analysis

Social media know-how

English (C2)

Education

Degree in Marketing/Communications/Business

Tools

Instagram

YouTube

TikTok

Twitch

Job description

yfood is seeking an Influencer Marketing Manager UK to localise and drive our UK influencer strategy across Instagram, YouTube, Twitch and TikTok. You will identify creators, craft briefs, and lead end-to-end campaigns that blend authentic content with measurable performance.

Collaborate with marketing, product and retail teams, manage KPIs, and report insights while exploring affiliate programs and paid amplification. Fluency in English and a proactive, data-driven mindset are essential.