UK Influencer Marketing Lead

YFood Ltd; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

30 days paid leave

Hybrid working model

Qualitrain gym membership

MVV ticket subsidy

Bike leasing through JobRad

Free product tastings

Job summary

YFood Ltd. is seeking an Influencer Marketing Manager for the UK to adapt and execute the brand’s influencer strategy, driving digital presence and measurable impact. The role focuses on authentic partnerships across performance and brand objectives in the UK market.

You will source and onboard creators, develop campaign concepts, manage end-to-end collaborations, and report on performance with a strong emphasis on data-driven decisions and cross‑functional alignment.

Qualifications

• Degree in Marketing, Communications, Business, or a related field.
• Fluent English (C2 or native-level) with excellent understanding of UK culture, communication style and tone.
• 2–3+ years of hands‑on experience in Influencer Marketing, ideally managing campaigns and creator partnerships independently.
• Strong knowledge of the UK social media and influencer landscape, including platforms, creators, trends, and audiences.
• Strong communication and relationship‑building skills, with confidence negotiating and managing influencers, agents, and external partners.

Responsibilities

• Adapt and execute yfood’s influencer marketing strategy in the UK.
• Identify, onboard and manage creators of all sizes.
• Develop creative campaign concepts and briefs for authentic content.
• Lead end-to-end influencer collaborations: outreach, contracting, briefing, approvals.
• Build relationships with influencers, managers and UK-based agencies for long‑term partnerships.
• Monitor KPIs and optimise campaigns using performance data.

Skills

Influencer marketing

Campaign management

Negotiation

Analytics

UK market knowledge

Education

Bachelor's degree in Marketing/Communications/Business

Job description

YFood Ltd. is seeking an Influencer Marketing Manager for the UK to adapt and execute the brand’s influencer strategy, driving digital presence and measurable impact. The role focuses on authentic partnerships across performance and brand objectives in the UK market.

You will source and onboard creators, develop campaign concepts, manage end-to-end collaborations, and report on performance with a strong emphasis on data-driven decisions and cross‑functional alignment.