Senior Growth PM: Virality, Referrals & KOL

Kraken; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Kraken is building the future of open finance. We are seeking a growth-focused professional to own and scale viral user acquisition through referrals, KOLs and creator partnerships.

You will design and ship sharing programs, nurture audience-to-customer journeys, and own the KOL platform features with cross-functional teams. You will lead experiments, analyze funnel metrics, and drive commercial outcomes while maintaining a strong sense of product instincts and autonomy.

Qualifications

• You’ve personally built a product, tool, feature, or experience that spread beyond its initial audience.
• Repeated success beating acquisition targets through referrals, product virality, or creator-led growth.
• Strong growth product sense.
• Analytical independence.
• Experimentation and commercial judgment.
• Senior ownership and hands-on execution.

Responsibilities

• Own growth in viral, KOL- and creator-referred new transacting users (NTUs).
• Build sharing people find useful and referral programs with credible payback.
• Own the audience-to-customer journey from recommendations to first transaction.
• Own Consumer features and updates for the KOL Platform and affiliate relationships.
• Build creator tools across Kraken’s app and web to invite followers and convert audiences into customers.
• Manage acquisition costs and gross-margin payback with explicit targets and costs.
• Increase virality per new and returning user; improve send conversion and invite-to-first-transaction rates.
• Build measurement you can trust with instrumentation, hypotheses, and guardrails.

Job description

Kraken is building the future of open finance. We are seeking a growth-focused professional to own and scale viral user acquisition through referrals, KOLs and creator partnerships.

You will design and ship sharing programs, nurture audience-to-customer journeys, and own the KOL platform features with cross-functional teams. You will lead experiments, analyze funnel metrics, and drive commercial outcomes while maintaining a strong sense of product instincts and autonomy.