Senior Growth PM: Virality, Referrals & Creator Platforms

Kraken International; United Kingdom; Remote; GBP 85,000 - 140,000; Full time

Job summary

Kraken is seeking a growth-focused product leader to own acquisition, referral, and creator-led growth initiatives across Kraken's consumer platform. You will build virality, measure impact, and collaborate with product, design, data, and lifecycle marketing to drive sustainable NTU growth.

Responsibilities include defining the consumer roadmap for KOL/affiliate programs, building sharing features, and ensuring clear payback and fraud controls while maintaining a user-centric experience.

Qualifications

• Strong growth product sense and knowledge of virality mechanics.
• Experience with referrals, creator-led growth, or partner programs.
• Able to design reliable tests and interpret results with data.
• Senior ownership: set strategy and deliver autonomously.

Responsibilities

• Own acquisition, growth, and creator-led initiatives across Kraken consumer products.
• Build sharing, referral, and creator tools to drive NTU growth.
• Define consumer roadmap for KOL/affiliate programs and measure impact.
• Collaborate with product, design, data, and lifecycle marketing to ensure payback and growth.

Skills

Growth product sense

Analytical independence

Experimentation and judgement

Senior ownership

SQL proficiency

Tools

SQL

Job description

Kraken is seeking a growth-focused product leader to own acquisition, referral, and creator-led growth initiatives across Kraken's consumer platform. You will build virality, measure impact, and collaborate with product, design, data, and lifecycle marketing to drive sustainable NTU growth.

Responsibilities include defining the consumer roadmap for KOL/affiliate programs, building sharing features, and ensuring clear payback and fraud controls while maintaining a user-centric experience.