Senior Global Campaign Activation Lead

Sandvik; Alcester; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Seco Tools seeks a Senior Marketing Activation lead to drive the activation and delivery of large-scale global campaigns that support business objectives and strengthen market impact. You will work across functions, regions, and external partners, bringing people together around a shared vision and ensuring campaigns are executed from concept through delivery.

As a senior member of the Marketing Activation team, you will contribute to strengthening campaign excellence across the function through

Qualifications

• Proven experience leading integrated marketing campaigns from strategy through execution.
• Strong background in marketing, brand building, communications, campaign management.
• Experience leading cross-functional project teams across multiple stakeholders and regions.
• Strong storytelling, messaging, and campaign development capabilities.
• Excellent stakeholder management, influencing, and presentation skills, including engagement with senior leaders.

Responsibilities

• Lead the activation and execution of global marketing campaigns.
• Build and coordinate cross-functional project teams, including external partners and agencies.
• Develop campaign activation plans, content strategies, budgets, and timelines.
• Shape campaign messaging and value propositions that resonate with target audiences.
• Review and approve creative concepts, designs, content, and campaign assets across multiple channels.
• Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders.

Skills

Campaign leadership

Marketing strategy

Cross-functional leadership

Storytelling & messaging

Stakeholder management

Job description

Seco Tools seeks a Senior Marketing Activation lead to drive the activation and delivery of large-scale global campaigns that support business objectives and strengthen market impact. You will work across functions, regions, and external partners, bringing people together around a shared vision and ensuring campaigns are executed from concept through delivery.

As a senior member of the Marketing Activation team, you will contribute to strengthening campaign excellence across the function through