Campaign Activation Specialist

BAT; Greater London; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Annual performance bonus

Health plans

Work-life balance initiatives

Transportation support

Flexible holiday plan

Online learning platforms

Career development opportunities

Job summary

BAT UK in London is seeking a Marketing Deployment Executive to support the development and execution of consumer-centric activation plans across channels, working with the Marketing Deployment Manager to deliver campaigns that drive engagement and brand growth.

With 2+ years in marketing execution, you will coordinate campaigns, manage timelines, monitor KPIs, and ensure OTIF delivery while maintaining budgets and regulatory compliance.

Qualifications

• 2+ years of experience in marketing execution, consumer experience, or related roles.
• Strong understanding of marketing fundamentals, including consumer journeys, strategy, and campaign activation.
• Commercially driven, consumer-centric mindset with a focus on business outcomes.
• Excellent project coordination, organization, and ability to manage multiple priorities in fast-paced environments.
• Analytical skills with experience tracking KPIs, reporting performance, and leveraging consumer insights for optimization.

Responsibilities

• Support development and deployment of tailored activation solutions across consumer engagement channels.
• Assist in planning and executing consumer experiences, events, partnerships, and activations.
• Coordinate internal stakeholders, agencies, suppliers, and external partners to ensure timely delivery of assets.
• Monitor activation performance, track KPIs, and provide reporting and insights for optimization.
• Identify execution risks and assist in mitigation and action plans.
• Track activation plans to ensure OTIF delivery and raise issues impacting performance.
• Support testing and implementation of new engagement formats and interaction opportunities.
• Manage budgets, Purchase Orders, invoices, and financial reporting in line with processes.

Skills

Marketing execution

Campaign activation

Project coordination

KPI tracking

Budget management

Education

Bachelor's degree in Marketing or Business

Tools

CRM

Job description

BAT UK in London is seeking a Marketing Deployment Executive to support the development and execution of consumer-centric activation plans across channels, working with the Marketing Deployment Manager to deliver campaigns that drive engagement and brand growth.

With 2+ years in marketing execution, you will coordinate campaigns, manage timelines, monitor KPIs, and ensure OTIF delivery while maintaining budgets and regulatory compliance.