Senior Activation Manager: Campaign Excellence & Growth

WPP Media; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision care

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media Solutions is seeking a Senior Manager, Activation to lead campaign management and data-driven optimization across a portfolio of priority clients. You will oversee high-spend campaigns, steer testing strategies, and drive AI-enabled measurement to improve performance while collaborating with commercial teams for KPI attainment.

You will act as the primary contact for major campaigns, manage escalation of issues, and guide Campaign Management Executives toward growth and development in

Qualifications

• Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
• Familiarity with multiple DSPs; exposure to SSPs is advantageous.
• Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.
• Proficiency in Excel and analytical skills; willingness to learn key business systems.
• A data-driven and performance-focused programmatic expert.

Responsibilities

• Campaign autonomy and ownership for a portfolio of priority clients, overseeing high-spend campaigns.
• Directs testing strategy and oversees complex multi-variant tests, driving AI-driven measurement solutions.
• Acts as primary contact for major agency campaigns and ensures KPIs are met with commercial teams.
• Provides expert troubleshooting and leads automation initiatives to resolve complex campaign issues.
• Manages monetization and billing procedures, ensuring financial efficiency while guiding Campaign Management Executives.

Skills

Advertising ops

Programmatic trading

Campaign management

DSPs exposure

Excel

Analytics

Communication

Data-driven

Collaboration

Independent initiative

Tools

DSP/SSP platforms

Job description

WPP Media Solutions is seeking a Senior Manager, Activation to lead campaign management and data-driven optimization across a portfolio of priority clients. You will oversee high-spend campaigns, steer testing strategies, and drive AI-enabled measurement to improve performance while collaborating with commercial teams for KPI attainment.

You will act as the primary contact for major campaigns, manage escalation of issues, and guide Campaign Management Executives toward growth and development in