Marketing Campaign Activation Lead

Sandvik; Alcester; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Seco Tools seeks a Senior Marketing Activation lead to drive the activation and delivery of large-scale global campaigns that support business objectives and strengthen market impact. You will work across functions, regions, and external partners, bringing people together around a shared vision and ensuring campaigns are executed from concept through delivery.

As a senior member of the Marketing Activation team, you will contribute to strengthening campaign excellence across the function through

Qualifications

• Proven experience leading integrated marketing campaigns from strategy through execution.
• Strong background in marketing, brand building, communications, campaign management.
• Experience leading cross-functional project teams across multiple stakeholders and regions.
• Strong storytelling, messaging, and campaign development capabilities.
• Excellent stakeholder management, influencing, and presentation skills, including engagement with senior leaders.

Responsibilities

• Lead the activation and execution of global marketing campaigns.
• Build and coordinate cross-functional project teams, including external partners and agencies.
• Develop campaign activation plans, content strategies, budgets, and timelines.
• Shape campaign messaging and value propositions that resonate with target audiences.
• Review and approve creative concepts, designs, content, and campaign assets across multiple channels.
• Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders.

Skills

Campaign leadership

Marketing strategy

Cross-functional leadership

Storytelling & messaging

Stakeholder management

Job description

About the job

In this position, you lead the activation and delivery of large-scale global marketing campaigns that support business objectives and strengthen market impact.

Working across functions, regions, and external partners, you bring people together around a shared vision and ensure campaigns are executed successfully from concept through delivery.

As a senior member of the Marketing Activation team, you also contribute to strengthening campaign excellence across the function through guidance and support to colleagues.

Job responsibilities

• Lead the activation and execution of global marketing campaigns.
• Build and coordinate cross-functional project teams, including external partners and agencies.
• Develop campaign activation plans, content strategies, budgets, and timelines.
• Shape campaign messaging and value propositions that resonate with target audiences.
• Review and approve creative concepts, designs, content, and campaign assets across multiple channels.
• Monitor campaign performance, manage risks, and present recommendations and results to senior stakeholders.

Location and flexibility

This position is flexible within Europe, preferred locations are United Kingdom, Poland, Hungary and Czechia.

Your profile

• Proven experience leading integrated marketing campaigns from strategy through execution.
• A strong background in marketing, brand building, communications, campaign management, or a related discipline.
• Experience leading cross-functional project teams across multiple stakeholders and regions.
• Strong storytelling, messaging, and campaign development capabilities.
• Excellent stakeholder management, influencing, and presentation skills, including engagement with senior leaders.

Our Seco culture

At Seco, we’re united by a spirit of collaboration and a shared curiosity to learn and grow. We take responsibility for our actions, stay focused on our customers, and believe in winning together.

For us, it’s also clear that our diversities form an amazing foundation for achieving great results.

Curiosity, Responsibility, Winning together and Customer focus.

Seco Tools has a presence in more than 75 countries and employs about 4000 people. From our founding in Fagersta Sweden, to today’s global company, our business has always been made to measure, but built on trust.

Combining Cutting-Edge, precision tools with lasting, personal partnerships, we’re a true people company helping our partners discover the future of the manufacturing industry.

We’re proud to make for makers, invent for inventors, and partner with pioneers. Propelling the future forward with our own obsession for innovation.

In short – if the right tool for the job exists, we’ll deliver it. If it doesn’t, we’ll create it. We’re also proud to put sustainability at the heart of everything we do, challenging perceptions of our industry, changing the process of manufacturing, and playing our own small part in shaping a brighter looking future.

To learn more, please visit us at www.secotools.com

Contact information

For further information about this position, please contact Dajana Lagestam, hiring manager, [e-mail].

Job ID: R0097104.

We aim for an open and fair recruitment process and use different tools to ensure an objective assessment. Later in the process, you may be invited to complete a personality and logic test. For more information about our recruitment process, please contact HR Services at [e-mail].