Senior Finance Business Partner - Marketing

TN United Kingdom; Redditch; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Senior Finance Business Partner to join their team in Redditch. This role involves partnering with the Marketing team to drive commercial performance and manage financial responsibilities for marketing spend. The ideal candidate will possess a professional finance qualification and a proven track record in commercial finance roles, with strong communication and analytical skills.

Qualifications

• Proven track record in commercial finance business partnering.
• Ability to thrive in fast-paced environments.
• Experience in line management and team development.

Responsibilities

• Partner with Marketing to drive commercial performance.
• Deliver annual budget and reforecasts of marketing spend.
• Provide financial responsibility for advertising and promotional spend.

Skills

Commercial acumen

Financial analysis

Communication

Presentation skills

Team management

Education

Professional Qualification (ACCA, CIMA or equivalent)

Tools

SAP

Job description

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Senior Finance Business Partner - Marketing, Redditch

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Client:

Halfords

Location:

Redditch, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

474e42ef4b3f

Job Views:

2

Posted:

21.05.2025

Expiry Date:

05.07.2025

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Job Description:

Job Purpose

Reporting to the Head of Finance – Customer & Transformation, this role is one of influencing and partnering our Marketing team to drive commercial performance across our business and providing dedicated support for our loyalty scheme and retail media offering. This role is an integral part of the Commercial Finance team, business partnering the Marketing team supported by a finance business partner and analyst.

Key Responsibilities

• Dedicated senior finance partner to the Marketing Director with cross functional involvement with all Commercial functions across both our Retail and Autocentre divisions, e.g. Trading, Digital, and Garages to deliver the optimal plan.
• Shape and support the marketing finance partner to deliver weekly and monthly divisional reporting of A&P spend, including the preparation of month end results and articulation of in-month spend performance vs expectation.
• Deliver the annual budget and reforecasts of marketing spend, highlighting risks and opportunities to ensure strategy is in line with overall business and individual divisional objectives.
• Financial responsibility of advertising and promotional spend, supporting the establishment of a measurement framework with which to appraise the effectiveness of investment in this area.
• Deliver robust trial and test performance evaluations utilising robust financial analysis coupled with non-financial measures to provide clear conclusions and recommendations.
• Influence the Marketing teams to capitalise on trading opportunities and minimise potential threats by identifying and highlighting trends and understanding the impact of trading and commercial decisions on longer term projections.
• Provision of weekly and monthly KPI reporting on the performance of our loyalty scheme, including articulation of performance vs expectation, alongside working collaboratively with the wider Finance team to create timely and robust P&L performance reporting.
• Commercial support and business case creation on key marketing activities such as new loyalty scheme customer proposition and cross shop initiatives alongside dedicated finance support for our Retail Media activities.
• Dedicated finance partner on all marketing led investments and contract renewals, including preparation of relevant materials to take to investment board.
• Effective line management of a finance business partner and indirect management of an analyst including prioritisation of day-to-day activities, setting objectives that align to finance team and overall business objectives and ongoing development support.
• Ad hoc analysis, support and ability to deputise for the Head of Finance – Customer & Transformation as required.
  
  

Key Skills/Experience

• Professional Qualification (ACCA, CIMA or equivalent).
• A proven track record of high performance in a commercial finance business partnering role driving bottom-line performance.
• Excellent commercial acumen – ability to understand the business objectives and focus activity to yield the greatest commercial benefit.
• Dynamic and outcome-driven individual with high levels of energy, flexibility and commitment.
• An effective communicator with excellent presentation skills and gravitas; articulate and persuasive; able to build strong relationships through collaborative working and influence across the business at all levels.
• Understanding of SAP and ability to execute month end processes and reporting preferred.
• Experience of line management, approachable and committed to support team development and progression.
• An ability to thrive in a fast-paced and pressurised environment.
• Experience of cross-functional and matrix structured working environments.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.