Senior Field Marketing Manager

Akamai; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

FlexBase program

Job summary

Akamai is seeking a Field Marketing Manager to design and execute UK&I marketing strategy. You will bridge local Sales and Global Marketing to drive brand awareness, demand generation, and revenue growth across the UK and Ireland.

You will lead cross-functional marketing initiatives, optimize the marketing funnel, and collaborate with regional teams to address local business needs. This role emphasizes strategic thinking, analytics, and strong partner management in a dynamic tech environment.

Qualifications

• Marketing experience with a tech company/product/service.
• Proven success in managing complex multi-faceted marketing programs.
• Background in managing direct and channel lead-generation programs.

Responsibilities

• Partner with the EMEA Field Marketing Director to improve processes and manage key projects.
• Collaborate with internal marketing and sales teams across regions to meet local business needs.
• Analyse the marketing funnel, channel mix and customer segmentation to optimize pipeline generation.
• Build infrastructure to shape demand and an integrated sales funnel for lead generation across named region/countries.
• Lead strategic alignment with Channel Partners and develop joint co-marketing strategies.
• Direct external agencies and vendors to drive operational excellence with high ROI.

Skills

Tech marketing experience

Lead generation

Digital marketing

Channel/Partner collaboration

Strategic planning

Tools

Marketing automation tools

CRM systems

Job description

Would you like to design the marketing strategy for our organization in the UK&I region?

Do you enjoy cutting-edge marketing and facilitating change?

Join Our Team!

The EMEA Field Marketing team is responsible for building and executing strategy for customer acquisition and retention. Our focus is on building out solid strategies and developing plans. We work towards having the maximum impact possible on demand, pipeline and revenue growth.

Develop UK&I Marketing Strategy

Leading and overseeing all marketing activities by working cross functionally with the sales and global marketing teams. You will will bridge the gap between local Sales and Global Marketing organisations to drive brand awareness, demand generation, and revenue growth.

As a Field Marketing Manager you will be responsible for:

• Partnering with the EMEA Field Marketing Director to improve processes, operations and manage key projects.
• Working with internal marketing and sales teams across regions to ensure local business needs are addressed appropriately.
• Analysing the marketing funnel, channel mix and customer segmentation to optimize pipeline generation across different customer segments.
• Building infrastructure to shape demand and an integrated sales funnel for lead generation across named region/countries.
• Leading strategic alignment with Channel Partners, engaging with their executive teams to develop and execute joint co-marketing strategies.
• Directing external agencies and vendors to drive operational excellence with high-ROI and rigorous performance standards.

Do what you love

To be successful in this role you will:

• Have marketing experience with a tech company/product/service
• Have proven success in managing complex and multi-faceted marketing programs with the ability to willpower projects.
• Have a background in managing direct and channel lead-generation programs and managing country or regional marketing teams
• Have excellent knowledge of digital lead generation tactics, social media and content marketing
• Enjoy being a strategic and analytical thinker and possess substantial business acumen and global awareness
• Be a good team player, able to collaborate, prioritize, and solve problems in a fast changing environment
• Have a proven track record in the UK&I region

About us

At Akamai, we make life better for billions of people, trillions of times a day.
Whether you're streaming live events, scrolling social media, watching your favorite series, or managing your savings, we're the engine behind the scenes. We provide the world's most distributed platform from Cloud to Edge to help the giants of the digital world work faster and stay more secure, making the internet a better experience for everyone.
Our focus is simple:
Cloud and Edge: Running apps closer to users for instant performance.
Security: Neutralizing threats before they ever reach your data.
Content Delivery: Scaling the world's biggest moments without a glitch.
AI: Enabling our customers to build, secure, and scale AI apps on the world's most distributed cloud platform.
At Akamai, we don't just support the internet; we power and protect it, because behind every great digital experience is a massive hidden challenge. And we're the ones who solve it. When millions of people hit play or pay, Akamai ensures it just works.

Benefits at Akamai: We support your health, well-being, finances, and life beyond work. See our benefits.

FlexBase adapts to your job's needs

Akamai's FlexBase program is yet another way we show our commitment to providing employees with an exceptional workplace experience. It's not about telling employees where to work; it's about supporting employees to do their best work.
We trust our incredible employees to work in ways that suit them best: at home, in an office, or a combination of both.

Connect with us on social and see what life at Akamai is like!