Senior Experiential Marketing Account Director (Hybrid)

O'Neils Recruitment; St Albans; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

O'Neils Recruitment in the United Kingdom is seeking an Account Director for Experiential Marketing & Events. The role is hybrid, with two office days and three remote days, and focuses on strategic client leadership and high-profile live campaigns.

You will own account profitability, lead and develop Account Managers, work with production teams, and steer pitches and proposals. A strong track record in experiential marketing and managing large budgets is essential.

Qualifications

• 6+ years' experience within experiential marketing, live events, brand activation, or related agency environments.
• Proven success managing high-value campaign budgets (£250k-£1m+) with responsibility for profitability and growth.
• Strong commercial acumen with the ability to identify new business opportunities and grow existing accounts.
• Experience leading and developing teams, including freelance resource management.
• Excellent stakeholder management, presentation, and relationship-building skills.
• Strong operational understanding of live events, logistics, venue management, custom builds, sampling campaigns, and health & safety compliance.
• Willingness to travel as required for nationwide events and activations.
• Full UK driving licence preferred.

Responsibilities

• Lead and develop senior client relationships, acting as the primary strategic contact across multiple accounts.
• Translate client objectives into actionable campaign plans while identifying opportunities for account growth and repeat business.
• Take full ownership of account profitability, including budgeting, forecasting, expenditure approval, margin management, and project reconciliation.
• Manage and mentor Account Managers and Account Executives through regular coaching, performance reviews, and professional development initiatives. Oversee freelance recruitment, contracts, and briefing processes.
• Work closely with production teams to ensure seamless delivery of experiential campaigns, brand activations, and live events to the highest standards.
• Oversee supplier relationships, venue sourcing, contract negotiations, logistics, custom builds, and event compliance, including health & safety and RAMS management.
• Lead pitches and proposals, contributing to creative strategy, presentation development, budget planning, and client presentations.

Job description

O'Neils Recruitment in the United Kingdom is seeking an Account Director for Experiential Marketing & Events. The role is hybrid, with two office days and three remote days, and focuses on strategic client leadership and high-profile live campaigns.

You will own account profitability, lead and develop Account Managers, work with production teams, and steer pitches and proposals. A strong track record in experiential marketing and managing large budgets is essential.