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The National Trust is seeking a Senior Experience Design Consultant to lead the Experience Design practice and shape visitor experiences across England, Wales and Northern Ireland. You’ll drive audience-led, inclusive design strategies and ensure experiences are commercially sustainable and distinctive for each place.
You’ll collaborate with cross-disciplinary teams to turn audience insight into long‑term plans, investment priorities and capability growth.
Are you passionate about how people engage with the historic environment and natural world?
Are you skilled at leading multi-disciplinary teams to create ambitious plans for places?
Do you enjoy thinking strategically about business development in purpose driven operations?
We're looking for a Senior Experience Design Consultant to join our Visitor Experience Proposition team and help shape the future of visitor experiences across the National Trust. In this strategic role, you’ll have significant scope to innovate a substantial scale of impact. You'll lead and develop our Experience Design practice, ensuring experiences are audience-led, inclusive, commercially sustainable and rooted in what makes each place distinctive. Working on someofourmost significant strategic projects, you'll bring together audience insight, conservation priorities, access, placemaking and commercial considerations to create meaningful experiences that benefit both people and places. You’llinfluence how millions of people experience some of the UK's most loved places while helping build capability and best practice across the organisation.
Reporting to the Head of Visitor Experience Proposition, you’ll work closely with colleagues across the organisation, including specialists in operations, commercial, communications, fundraising, membership and curation. As part of a collaborative and purpose-driven team, you’ll help turn audience insight into inspiring visitor experiences. You’ll draw on diverse expertise to influence strategic decisions and support long-term plans for change across England, Wales and Northern Ireland.
Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You’ll be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.
You’ll champion audience-led, inclusive design-led change, helping teams create more welcoming, relevant and impactful experiences. Using audience insight, evidence and design thinking, you’ll shape long-term visions, investment priorities and business plans, providing expert challenge and advice on major projects and programmes. You’ll build capability across the organisation by developing frameworks, tools and partnerships that support effective change, while leading the Experience Design community of practice and supporting the growth of practitioners.
You’ll bring a broad range of the following knowledge, skills and experience, shaped by different roles, sectors or career paths, and the judgment to apply them effectively at scale;
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
Heelis, Kemble Drive, Swindon, SN2 2NA
Senior Experience Design Consultant Grade 4.pdf
Compliance.Eligibility to Work in the UK
Closing Date: 25 October 2026
Interview Date: 20 November 2026
The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here .
The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.